This year’s competition was really close. At Dealer Marketing, we decided to engage industry thought leader, Joe Webb to run our competition. As a dealer, you may have noticed that in some magazine awards competitions, the advertisers in the magazine tend to win all the awards. We think that is a dishonest way to select the best competitors Add a commentRead more...
Some view social media as just a brand awareness tool, but recently social media has proven to become a powerful lead generation medium. It’s time for dealers to have a comprehensive marketing strategy that includes ROI-focused digital advertising via social media Add a comment
Many of today's businesses use Google Analytics to raise their online presence and enhance their comprehensive brands. While the dealership world comprises an abundance of data, the tricky part is aggregating all of the available information into meaningful conclusions. Consider these lesser known ways Google Analytics can help you understand your data and grow your business Add a comment
Do you have more than one car dealership, each in a different region or town? If so, you’ve probably wrestled with the predicament of optimizing each of your locations to compete at the local search level. And with the rising importance of local SEO for automotive dealerships, it’s crucial that your dealerships be visible to online search users in each location or region Add a comment
Twenty-fourteen promises to be an active year for lease expirations. Many current lease customers will be enticed away from your dealership by your OEM, area banks, finance companies and competitive dealers. I’m here to say that none of your customers to come off leases this year should ever find reason to acquire their next vehicle from anyone but you! Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...
