Now before the army of social-marketing soldiers attack me like monkeys on a cupcake (I always loved that saying), I am just passing on information from an article written by Omar Akhtar, Senior Editor at The Hub Read more...
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a proactive approach to manage their online reputation. In fact, there is always a new small business popping up offering SEO, social media, and reputation management services Add a comment
Without a doubt, technology is more prevalent in the automotive industry for consumer shopping. Online and mobile technology has especially given consumers as much power as they’ve ever had in terms of doing research and negotiating the best possible price on a new car Add a comment
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your brand and associating it with positive traits is key to both gaining new clients and retaining existing ones. No matter what advantages your dealership offers, if you can’t break out of the wallflower category, no one is going to know about how great you are Add a comment
The debate is over—online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that doesn't mean that sorting through all the different methods and channels for marketing online has become any easier. In fact, online marketing has only become more complicated as it has become more important Add a comment
When it comes to optimizing a PPC campaign, generating clicks is only half the job. Once you’ve successfully been able to attract a consumer to your site, you now need them to convert into a lead by either requesting information about a vehicle, asking for an internet quote or contacting the dealership in some way Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...
