Now before the army of social-marketing soldiers attack me like monkeys on a cupcake (I always loved that saying), I am just passing on information from an article written by Omar Akhtar, Senior Editor at The Hub Read more...
When it comes to optimizing a PPC campaign, generating clicks is only half the job. Once you’ve successfully been able to attract a consumer to your site, you now need them to convert into a lead by either requesting information about a vehicle, asking for an internet quote or contacting the dealership in some way Add a comment
The first step to a successful video marketing campaign is to make your videos for consumers…not Google. Google (and the other search engines) create algorithms to place the results users want to see at the top of the search page and they've gotten pretty good at it Add a comment
If an F&I practice could boost PVR (per-vehicle retail) 30 percent or more, would that fact interest you? Add a comment
Jack Welch, legendary entrepreneur and CEO of General Electric, once famously said of business organizations:
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Add a comment
Take a moment to remember a time when you were blown away by someone’s service. Maybe a restaurant, a hotel or a company you did business with. What did they do that was so impressive? Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...
