Dealer Marketing

Blog & Press Releases

InterActiveTel Names Industry Veteran Bill Leek as President and COO

September 18, 2017 No Comments Press Release

Houston — September 18, 2017 — InterActiveTel, a leading company that delivers comprehensive knowledge to dealers through customer communication, today announced Bill Leek, former vice president of sales for Dominion Dealer Services,

LotLinx Adds Another Auto Industry Veteran to the Team

September 18, 2017

Building American Cars in Our Own Backyard

September 15, 2017

Paul Johnson Joins Advisory Board of NabThat

September 14, 2017

“Disruptive” Website/App Users Spend More Time Researching Vehicles Before Purchasing, J.D. Power Finds

September 14, 2017

Dealertrack DMS Announces First-Ever DMS Edge Event Series

September 13, 2017

Artificial Intelligence: Provide the Ultimate Digital Shopping Experience

September 13, 2017 No Comments Shoshana DuBow

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing to pay more for a better customer experience—and shopping for a car is no different. Ironically, it’s artificial intelligence (AI) tools that can provide today’s most personal touch for dealership website

Internet Marketing

How Mobile Marketing Advancements Influence the Car-Buying Process

September 11, 2017 1 Comment John Giamalvo

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a “ye

Used Car

Three Ways Savvy BDCs Use Appraisals to Boost Floor Traffic

White Paper | Training Hub If you’ve got a great business development center (BDC), you know that customer trade-in values are crucial when it comes to driving additional floor traffic. The savviest BDCs have found new ways to drive even more traffic by ingeniously handling trades. Learn their secrets in this