Your dealership may have what many employers deem to be a reasonable policy for all employees: a zero-tolerance drug policy. You likely test all new personnel before they’re hired, as well as employees who are involved in incidents resulting in injury. You may also conduct random testing. This policy is
Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source,
I remember hearing a story about a car dealer who hired an ad agency to help him make the public aware of his very large selection of vehicles. Although the dealer had his dealership on a high-traffic road and had a huge selection of vehicles, no one knew because he
