Blog & Press Releases

Binary Automotive to Present Expert Panel Debating Price vs. Value at Fall Digital Dealer Conference Blog

Binary Automotive to Present Expert Panel Debating Price vs. Value at Fall Digital Dealer Conference

October 10, 2018 No Comments

Bedford, TX — October 10, 2018 — Binary Automotive Solutions today announced James A. Binkley and a panel of industry and telecom experts will explore the hot topic of price

Roadster Launches New Desking Solution to Help Sales Managers Bring a New Level of Trust and Efficiency to the Car-Buying Process
Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored With Industry Awards
Jumpstart Automotive Media Unveils New Insights on Frustrations That Both Consumers and Dealers Face About Vehicle Pricing, Negotiations
FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit
JGF Solutions Enables Dealers to Better Market Identity Theft Protection With E-Contracting, E-Rating Technology
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Featured Articles

3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold Internet Marketing

3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold

October 19, 2018 No Comments

NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail Advertising

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

October 17, 2018 No Comments

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond Business Development

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

October 15, 2018 No Comments

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in

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