Dealer Marketing

Marketing

Change Your Marketing from Should to Must

February 12, 2015 Frank J. Lopes

The word “should” is always around. Even in your private thoughts, should always shows up, making statements and providing unsolicited advice. There’s one bad thing about a should, however—it rarely

Leverage 2014 Compliance News for a Better 2015

February 12, 2015

Avoid Long-Term Lock-In with Business Contracts

February 11, 2015

3 Ways to Make Your Social Media Marketing Work Harder

February 11, 2015

Car Technologies That Will Revolutionize the Way You Drive

February 6, 2015

Deception Destroys: Play It Loose in F&I and Everybody Loses

February 5, 2015

NADA

NADA 2015 Workshop Rewind

February 4, 2015 Ed Steenman

The NADA Convention always presents many wonderful opportunities for networking and learning, and the NADA workshops are a must. At NADA 2015, there were six major workshop tracks, plus several Super Sessions and, new this year, two Technology Town Halls. Several people from my team split up to cover as

Marketing

Plan for Your Trade Show Before You Go

February 4, 2015 Robb Clawson

Perhaps you’ve just returned from the 2015 NADA Convention, and feel you didn’t accomplish enough or meet your business objectives while attending the show. It’s a significant investment of time and money to attend trade shows, so you need to have a strategy to make the most of them. Here

Inventory Management

5 Tips to Choose the Right Carrier to Ship Your Inventory

February 4, 2015 Lori Wagoner

Car dealerships very often face plenty of problems when they have to ship cars to customers living in different states or cities. There are many situations when certain models or specifications of cars are only available with you and you have to ship them to another dealer to make a sale.