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Happy 10th Anniversary Dealer Marketing Magazine

A strange story...

Dealer Marketing Magazine published its first issue in January of 2002...

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Building Your Dealership’s Inner Circle

Social Media and Automotive Shopping

New Research Examines the Role of Social Media on the Automotive Shopping Process...

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January 2012 Dealer Marketing Magazine Digital Edition

Click here for digital edition.

Click Here to View Our January 2012 Digital Edition

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A Unique Educational Opportunity for Dealers

Lock in your reservation for today...

The 2012 Digital Marketing Strategies Conference (DMSC) is designed to give dealers access to the top industry experts to refine their automotive marketing and operations plans for 2012...

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Is One Website Enough?

BMW of Schererville was looking for ways to increase service RO revenue. To increase the service revenue, they decided to look for ways to boost their parts and service departments’ presence online and increase the conversion of the visitors that they were attracting.   Like many dealership... Read More

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Are You Looking for the One Digital Silver Bullet that Will Solve All Your Pain?

Many dealers are looking for one digital solution to manage website, sales follow up, inventory control, accounting, and any other process that is part of their dealership. In my humble opinion, it does not exist. Each process requires a level of expertise to develop and then intertwine with the ot... Read More

Building Your Dealership’s Inner Circle PDF Print E-mail
Written by Matt Murray   
Wednesday, 04 January 2012 16:14

New Research Examines the Role of Social Media on the Automotive Shopping Process

 

The rise of social media has broad and critical implications for automotive retailers. Consumers now have the ability to broadcast their opinions and recommendations to large personal networks via social media. To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of social media on the automotive shopping process.

 

The study surveyed 2,000 consumers who had recently purchased a new vehicle or were planning on purchasing one within twelve months. The findings of this research—the most exhaustive of its kind to date—revealed five key takeaways.

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Last Updated on Thursday, 05 January 2012 11:32
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Do You See what Your Customers See?

Latest Marketing News

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not for... Read More

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cDemo - If They Can't See It, You Can't Sell It

Latest Internet Marketing News

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Women Leaders To Participate in 2012 DMSC

Latest Biz Dev News

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Be a “One Price Dealer” Without the One Price

Latest Pre-Owned News

Too often in business, people tend to think in terms of absolutes. “If I do this, that means I am this.” This is especiall... Read More

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If They Can't See It, You Can't Sell It

cDemo

Women Leaders To Participate in 2012 DMSC

Brian Pasch - CEO PCG Digital Marketing

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Dealermark Spotlights

Newsflash

Weathering The Storm With Automated Negotiation Tools

Imagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore

Newsflash

Do You Know What Makes Your Customers Buy?

There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in... Readmore

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When Is a Bad Review Your Best Friend?

Many dealers I’ve come across still fear social media. In fact, some are petrified…and with good reason. The internet, in its vastness, ... Read More

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