June 21, 2017
Adam Roseland
All good business owners know that in order to be successful, they have to make their customers happy. They need to provide value in everything. Customers need to feel comfortable. This is especially crucial for dealerships, because many people still believe the negative stereotype that dealers only want to force
June 20, 2017
Jim Maxim, Jr.
If you ever travel south down the I-95 corridor, you will see a series of billboards. Mile after mile, humorous hand-painted, cartoony signs tell you about shopping, food, games, rides, and fireworks you can buy at a particular “wonder of the world.” These billboards count down the miles until you
It’s time for dealers to rethink online ratings and reviews. For many dealers, online reviews are a necessary evil to be occasionally monitored, perhaps managed passively, or ignored outright. Too often, dealers consider a successful review strategy to consist of occasionally responding to a negative customer complaint. They know reviews
