September 29, 2016
Roger Barnette
One of the biggest challenges facing auto dealers is how to bridge the gap between potential customers who browse online and those who walk into a dealership for a test drive. But as mobile marketing becomes more sophisticated, this disconnect is growing smaller. The right tools, strategy, and understanding of
September 27, 2016
Todd Mason
“Marketing and customer experience are one and the same.” We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh.
September 26, 2016
David R. Missimer
This past May, the Consumer Financial Protection Bureau (CFPB) published its proposed rules for arbitration agreements in consumer financial transactions. It proposed the new rules after conducting a study that many outside of government and consumer advocacy groups found faulty, both in reasoning and conclusion. The CFPB claims that consumers
