Social Media Presence Alone Doesn’t Mean You Have a Strategy

Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet,

Facebook Cheat Sheet

5 Benefits of Expedited Reconditioning

While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses used car prices and competes against their new-car models, a prudent used car manager sharpens his pencil—his reconditioning pencil. Used car sales will continue upward throughout this year, riding on