The alligators must have been freezing their snouts off while we were visiting New Orleans for NADA. We had some sub-freezing weather, a stark change from the last time NADA was in New Orleans. This magazine’s staff got stuck an extra day due to flight cancellations at the end of the convention Add a commentRead more...
Reports keep coming in that VDP (Vehicle Detail Page) views are the most important metric in your dealership today. VDP views drive in-house leads and lot visits, and they are the key driver of sales. Several leading dealer groups have determined that they make one incremental sale for every 20 VDP views they attract Add a comment
As the owner of a dealership, the first question I asked when looking into live chat and mobile text was should our dealership be doing this at all? In today’s marketplace and with the research I continue to read, including Google’s latest auto shopper study, there is no doubt Add a comment
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile apps are improving customer retention as they provide customers an in dealership experience even when they’re out of the dealership Add a comment
The auto industry is nearing a panic. The millennial generation, those who were born during the 80s and 90s, currently make up about 40% of the car buying population. The problem is, this generation is not as focused on having a car versus past generations Add a comment
You’ve spent hours writing that eBook and you’re minutes away from publishing the landing page so you can start watching the traffic and leads pour in. Now, weeks have passed, and the conversions you are getting are long gone, reluctant to return to your site. No one’s shared your content or even spared one, single, minute ‘Like’ on your dealership’s Facebook post announcing your newest piece of quality content. Sound familiar? You’re not alone Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...