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Dealermark's Top Stories
Did You Attend The J.D. Power Automotive Internet Roundtable?
Given the troubles our industry is facing, the J.D. Power event held recently at the Bellagio in Las Vegas, brought to light some compelling information that I think you should know. Read more
Dealership Profits Grow With Paintless Dent Removal Partnerships
Introduction of a Paintless Dent Removal (PDR) program has proven to be an effective strategy for addressing common challenges at many dealerships. If your dealership is seeking new ways to build incremental profit, increase value and customer retention as well as improve CSI with manufacturers, PDR can help by creating opportunities in service and in F&I sales. Read more
How To Adjust Your Advertising During This Economy
We must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifeblood of a dealerships survival and it is the only proven method to bring customers to the store. As sales soften and we see fewer buyers in our showrooms, however, we must move to guarantee that each dollar we spend is in the proper media. Read more
Learn How To Leverage Owner Loyalty Websites
In a time of sky-high gas prices and slowing sales across much of the industry, it’s only natural for dealers to take an extra close look at their marketing budgets to make sure they’re getting the most bang for their buck. This includes closely scrutinizing the total budget as well as the allocation of that budget across different marketing opportunities. Read more
Did I Forget To Pay A Traffic Ticket?
Every month it seems we see yet another story about a dealer’s advertising that has resulted in trouble with the law, usually in the form of charges of unfair and deceptive practices brought by an Attorney General. Every time we see another awful ad, we think, “It can’t get any worse than this.” Read more
Strengthening Relationships With Local Lenders
The lending landscape is once again in the midst of change. Many dealerships tell me that a customer’s credit and deal structure that would have been an automatic approval a few months ago is now questionable at best. Credit scoring has changed and some lenders have exited the loan originations business altogether and pulled back to solely servicing existing loans. What does all this mean to the dealerships? It means you need to cultivate local lenders. Read more
Accessory Sales: A New Pathway To Profits
Establishing your dealership as the go-to accessories depot for your market can be an effective way to build a new profit channel for your business. I am not talking about setting up a display with a few wheels or spoilers hanging on the wall next to the bathrooms, but rather turning your entire dealership into a one-stop customization source. Read more
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Email Marketing BasicsThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for consumers’ attention is shifting from ad placement in newspapers, to Website traffic. The question is how can dealerships effectively and affordably dr... Read More |
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Latest News
Special Finance Is SpecialThe decline in the automotive industry over the past few months has brought difficulties that challenge everyone in the auto industry. For some, it is nearly impossible to sell cars right now because of the loss of lot traffic and lack of interest in their products. All of our interactions with deal... Read More |
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How To Adjust Your Advertising During This EconomyWe must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifebl... Read More |
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More in: Latest Advertising News |
Engineering Successful Customer RelationshipsBuilding a car is easy. Try building a customer relationship. All right, I’m exaggerating. The truth is building a car is very comple... Read More |
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More in: Latest CRM |
Are Your H.R. And Recruiters Wasting Your Precious Resources?“No one wants to work at our dealerships or live in our area.” When I heard this from the head of human resources and recruiting fo... Read More |
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More in: Latest Biz Dev |
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Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the ... Read More |
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More in: Newsflash |
Dealermark Spotlights
Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore |
Do You Know What Makes Your Customers Buy?There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore |
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More in: Newsflash |
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Popular News
Email Marketing BasicsThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for ... Read More |