Dealer Marketing

Blog & Press Releases

Inventory Management

Dealer Workshop by Lotpop Invites Inventory Managers to Celebrate While Sharpening Their Buying, Pricing, and Merchandising Skills

September 19, 2018 No Comments Press Release

Olathe, KS — September 17, 2018 — To celebrate five successful years serving the online and on-the-lot inventory management needs of franchised and independent auto retailers, Lotpop has announced its

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

September 18, 2018

Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates

September 17, 2018

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

September 17, 2018

Sales of Luxury SUVs Hit Record High, New Edmunds Report Reveals

September 13, 2018

Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems

September 13, 2018

How Local SEO Helps You Outsmart the Competition

September 12, 2018 No Comments Dustin Pierce

How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do

What's New

Top 5 Strategies to Use Mobile Technology to Boost Sales and Service Revenue

September 10, 2018 No Comments Tony della Busa

As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further.

Internet Marketing

What Is the True Price of a Lead?

September 7, 2018 No Comments David Marod

The question of what is the true cost of a lead can be answered by different people in many different ways, but here we’re going to use the Conversica answer. We like to look at the lead cost as what we refer to of as an effective lead rate. There