Since this is our Customer Relationship Management (CRM) issue, it might be nice to remember a fundamental fact about car buyers: Customers buy more than one car in their lifetime. As an auto dealer, you either keep that in mind when you are selling your first car to a customer, or you do not Add a commentRead more...
Take a moment to remember a time when you were blown away by someone’s service. Maybe a restaurant, a hotel or a company you did business with. What did they do that was so impressive? Add a comment
Total light vehicle sales through May continued to improve, keeping showroom excitement at near pre-recession levels. This is great news for most every dealership, yet were those sales all the sales to be had? Add a comment
In December of last year Craigslist.org started charging five dollars per ad for ads in the cars for sale by dealer section. Is it still worth the money to post ads on Craigslist.org? Let’s look at some specific numbers for a real dealership Add a comment
Google has announced its new streamlined approach for businesses to easily manage their digital presence within Google’s search engine, Google+ and Google Maps Add a comment
How do you set the right tone for a sales conversation? There’s no silver bullet, but from my almost 30 years of experience, it starts before you even open your mouth. That’s because it starts with you—the simple fact that you’re there, ready to help Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...
