After many requests from our readers, we are adding a permanent, monthly F&I section to Dealer Marketing in the upcoming April issue. Opportunities to make more money in your dealership’s F&I department are expanding with the introduction of many more F&I companies, productions and services Add a commentRead more...
Do you have more than one car dealership, each in a different region or town? If so, you’ve probably wrestled with the predicament of optimizing each of your locations to compete at the local search level. And with the rising importance of local SEO for automotive dealerships, it’s crucial that your dealerships be visible to online search users in each location or region Add a comment
Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to improve. One was for a small business handling insurance, one was an automotive dealer and, lastly, one was for a consulting firm. I have seen mistakes from all of these sites and came up with this short list of the most common Add a comment
Skypatrol announces the launch of its Protek GPS Vehicle Theft Recovery System sold through new car dealerships. Skypatrol partners with dealers by providing GPS devices to help dealers affordably install the system in every vehicle on their lot, and then provide their powerful lot management software at no cost Add a comment
Measuring the success of marketing efforts should be easy. After all, it is as simple as showing they make more money than they cost. However, for many dealerships, those results can be elusive or unclear. Marketing success is more than simply a measurement in money Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...
