Get ready for 2014! It’s on its way and now is the time to plan your marketing effort for next year. Here are a few ways to improve the effectiveness of your plan. Add a commentRead more...
For this month’s dealer video marketing profile, I interviewed A.J. Maida, director of digital and marketing at Papa’s Chrysler Dodge Jeep RAM SRT, the number one sales volume CDJR dealer for both new and CPO, as well as the number one commercial truck dealer in Connecticut. He is known to be an innovator who is always trying new ideas and strategies. Below is a transcript of our conversation: Add a comment
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers love online video, just look at the growth of YouTube, but it is also an effective way for dealerships to market and communicate with consumers. Add a comment
Is Google’s Hummingbird really killing the SEO? Along with the other updates that Google made since the past twelve years. Since it has been its tradition to name a new algorithm after an animal, it was called “Hummingbird” because of its fastness and preciseness when it comes to bringing search results. Add a comment
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is where someone posts bad reviews or false reviews about your services, thus impacting what people see about your company online. Add a comment
The world of SEO has evolved quite a bit over the years, and it's changing even faster these days. Whether it's Google and their animal named updates or other trends, it's important to stay on top of everything that's happening in the world of search engine optimization. To help, here are five killer SEO techniques that you can put to use right away. Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...