10 Proven Strategies for Building a Winning Expert Brand
So now that you’ve identified your market and defined your Expert Brand, it’s time to get out there and tell the world about it by building your industry expert status. You won’t get noticed staying at home or sitting in the office waiting for the world to discover your genius. You need to take action and make sure you keep yourself in front of your ideal audience.
It’s not only a good idea to get better known. If you truly believe you can make a difference in people’s lives, it’s your duty to tell them about it. It’s not just a matter of rushing out and trying to attract attention, however. You need to choose the right strategies, make sure they deliver a clear message and work together as part of an effective plan.
If you want to be known, you need to undertake a range of activities, but you’ll find that certain strategies work well for you depending on your message, your skills, your market, and your personality.
Some people thrive on publicity and others love blogging or writing. Events are perfect in some markets and newsletters make the biggest impact in others. For some businesses, Twitter is the place to be seen, for others it’s a complete waste of time. The secret is to find the mix that is right for you and to develop an effective plan to make them deliver results.
Over the next few months, I’m going to share my 10 favorite techniques for turning anyone into an industry expert (actually I’ve got a few bonus tips thrown in at the end as well). You don’t need to use all of these techniques and strategies from day one. You’ve got to get started somewhere, however, and using even a few of them will help you establish yourself as a celebrity in your market.
Here are the 10 strategies we’ll cover in detail:
1. Have a great website.
2. Add a killer blog.
3. Generate publicity.
4. Publish a newsletter that people want.
5. Write an expert book.
6. Get active in social media.
7. Make it easy for people to try you out.
8. Run events, seminars and tele-seminars.
9. Develop an effective follow-up system.
10. Keep it personal.
I’ll discuss strategy number one, having a great website that positions you as the expert, next month. Until then, allow me to share another one of my personal branding stories.
My personal branding story
My best friend, Eric, helped me DJ quite a bit. We always had stars in our eyes and quickly learned the art of self-promotion. We formed several singing groups and bands over the years, but our first singing group was attempting to capitalize on the big craze of the moment…boy bands!
Eric and I (along with three of our friends) learned as many New Kids on the Block songs as we could, learned the choreography and wanted to stage our own concert. So we went to work and “booked” the local community center building on a Saturday night. We borrowed stage risers from our high school, hired a sound and light company, and got our moms to take up money at the door and run concessions. We even did radio interviews, wrote press releases for the local papers, and created our own posters…whew!
Thinking back, it’s amazing that we weren’t nervous. We were so confident in our self-marketing abilities that we knew there would be a full house. And you know what? We were right. The place waspacked. Being a local celebrity was great. I was learning my craft early in life.
Tracy Myers, C.M.D., is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, car dealership owner and entrepreneur. To contact Tracy or for more information, visit his website at www.TracyMyers.com or email firstname.lastname@example.org.