PCG Pit Stop Tour Adds Seattle—Sponsored By Dealer Marketing Magazine PCG Marketing, the folks that put on this year’s terrific Automotive Marketing Boot Camp in Orlando, are taking their digital seminar on the road. They have now added a Seattle stop on September 20th. If your dealership is in
The parts department has advantages over every other department. The parts department is the only department that does not require its customers to actually come to the dealership. Repeat sales can be made with greater frequency than any other department. These two facts make the parts department the only department,
The used car market is hot and dealers around the country are scrambling to shift their traditional new car advertising budgets to promote used car sales. Why not? The margins can be better on used cars, plus dealers can stock their lot heavy or light depending on the demand for
Successful dealers have consistently seen internet sales increase as an overall percentage of their business. To grow Internet sales, most dealers realize that a well-designed website is imperative. Inventory must be out on the web, and many dealers want their websites optimized for top rankings in search engines. Yet, being
It’s time to focus on what is going to support a successful Internet solution By now, we all know how important it is to have an internet presence, but if you’ve done your homework, you know that there’s a big difference between simply having a website and building a
Great companies are populated by great employees. While a top general manager is necessary, it's not sufficient for the genuine long-term success of any company or major operating division. Businesses that genuinely succeed and flourish over the long run have general managers who possess the vision, wisdom, and courage to
We can all identify the strongest dealers in any particular market based on how much they advertise. They say you should never judge a book by its cover, but in advertising that does not hold true. The dealers that have good, strong advertising are the dealers who dominate their markets.
Dealers spend hundreds of thousands of dollars each year on advertising to get their phones to ring, yet many fail to invest in a process to effectively monitor the way their advertising leads are handled once a call comes into the dealership. The phone system is undoubtedly one of the