Expert Shares Tips to Gauge Whether Your Business is Taking the Wrong Approach I remember when the internet first gained prominence and it became apparent that having a website was essential for any commercial enterprise. Back then, web designers were not plentiful and few people thought to hire
During my days on the sales floor I remember selling many cars, because of the incoming sales calls. There was no trick to it. It was just about building a relationship with the customer. All you have to do is get to know the person and you increase your phone
Effective opt-in marketing, when done right, is extremely rewarding. The only dilemma is there are very few true opt-in options for customers to choose from in the automotive industry. To create apps for your customers, social media outlets such as Twitter and Facebook have established a powerful tool that allows
I was speaking with an industry consultant (who also happens to be a former director for one of the big, publicly-traded MegaDealer groups) the other day, and he relayed two dealer stories that would be hilarious, if not for the fact that they happened to private dealers like me.
Generating new customers to keep the service bays filled is a never-ending task. Want a quick way to expand your service department’s online exposure to your local current and potential customers doing internet searches related to service and repair? Video Search Engine Optimization (SEO) can accomplish this very quickly.
Quantity of information builds reference for the vehicle; quality and transparency build preference for the store. When a strong merchandising process is executed properly, it assures first-party, lead traffic (traffic being generated by your inventory) and strong conversion at each touch point. A merchandising process should include gathering precise
Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments
I have become obsessed with the TV show Mad Men—an award-winning television series about a fictional, 1960s Madison Avenue ad agency. After downloading each of the season’s episodes, I have come to the realization that advertising, while offering different forms of media these days, has pretty much remained the same.
Collaboration—The dictionary defines it as one person or group working collectively with another person or group to reach a common goal. In the automotive business, we see examples of collaboration everywhere. The very vehicles you sell are a great example of a collaborative effort—after all, the teams that designed that