Leading auto-industry data aggregator and software provider widens its nationwide rep network to meet market demands and to enhance customer service, support and delivery of superior on-lot and online services and apps
Many of you already have websites which are (hopefully) integrated with your offline advertising channels (radio, TV, billboard, newspaper, magazines, direct mail), and you probably generate a substantial part of your traffic and leads through this channel.
I recently spoke about the smartest hire for a company this year—a blogger. I can understand the panic any business owner would have in entrusting their brand to the hands of some “blogger.” In order to clearly state why this concept works for any brand, I’ll point out the advantages
Customer Relationship Management is all about managing the relationships we have with our customers. Effectively managing a customer lifecycle means higher CSI scores, more repeat customers, and more revenue. The true value of a world class CRM is in its ability to automate unique processes, targeted to specific segments of
With near certainty, you’ve heard about SEO. There’s an excellent chance that you’ve heard about dealerships who’ve have been incredibly successful with it. You may have also heard of others who tried it have done so with disastrous results.
The auto dealership industry is changing and evolving all the time. Technology has brought a lot of changes to the way we interact with customers. From online reviews and social media to text messages and email, the way we communicate with customers has changed significantly from just 10 years ago.
Interactive session provides deep dive into social/digital strategies that help dealers sell cars; Early-bird registration now open! SALT LAKE CITY, UT – June 18, 2012 – Facebook and Google will present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative digital marketing event for innovative dealers. Early-bird registration
For over 30 years I have worked more than 40 hours a week on creating, managing and measuring various strategies and tactics designed to optimize the results from sales and marketing investments in planning, people, tools, technologies, procedures, and campaigns by car dealers… Along the way I have frequently encountered
If you survey people in your town about the difference between you and one of your competitors, the most common responses will have to do with location, vehicle brands, and length of time in business. In most cases, the level of differentiation that exists in customers’ minds between one dealership