SEATTLE, WA – July 27, 2012 – Dealer Marketing Magazine and the Automotive Digital Marketing (ADM) (the largest auto dealer social network) are presenting a video interview booth at AutoCon2012 in Las Vegas, September 5-8. The interview booth will invite dealers attending AutoCon to present their best Digital Tip on-camera.
Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars DAYTONA BEACH, Fla., July 25, 2012—DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service marketing
New service represents the only reputation monitoring service developed and offered exclusively for the automotive industry Chicago, IL – July 25, 2012 – SOCIALDEALER, a leading reputation and social media management company that helps automotive dealers create, manage and monitor their social activities through one centralized web platform, today launched
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
Why aren’t more of your current customers, loyal customers? If you listen to industry experts (whoever they are) you will hear that customer loyalty is dead in the automotive industry. But not so quick…because by making every customer contact count, you can begin to create a more loyal customer base.
If you ask a dealership service manager about the typical “under-30” customer, he/she will probably respond with a mixture of exasperation and indifference. After all, this is the demographic that knows more about the inner workings of an iPhone than a car. This demographic often responds to additional service recommendations
It’s no surprise that in today’s YouTube world, online video ads now decidedly draw more traffic than static ads, because they combine the power of television’s sight, sound, and motion with the power of a search engine’s ability to speak directly to in-market consumers.
you're planning to open up your first dealership, you've probably come to realize that there's a lot of red tape to navigate before you can even think about opening your business and developing marketing strategies. Forming a legal business can be a hassle on its own, especially when it comes
As social media continues to generate interest and traction within the automotive industry, IMN conducted a survey of auto dealers to better understand their social media needs and emerging challenges. What emerged were seven trends, three of which we previously discussed here. The remaining four highlight some of the underlying