Social media is a valid, powerful, growing advertising vehicle for auto dealers. But have you noticed that some of the social media vehicles are starting to think they can speak for you? First, Facebook decided that everyone needed a Timeline, and if you didn’t build one yourself, they decided to
Email is a very powerful channel that helps you keep in touch with customers and prospects. You can easily provide personalized, targeted messages to the right people at the right time. It’s also a great tool to simply stay in front of customers so that you’re top-of-mind throughout the customer
Here Are A Few Reasons You Might Want to Think Again! I remember when the internet first gained prominence and it became apparent that having a website was essential for any commercial enterprise. Back then, web designers were not plentiful and few people thought to hire a professional to create
Any sale—from the smallest consumer item to the largest enterprise-wide solution imaginable—is about much more than simply providing a product or service. A sale is really about delivering a promise to the customer. Unfortunately, many companies have no idea what their sales promise is. Sure, they may have a company
Who should sell an appointment? Word tracks; they’ve been around forever. Grant Cardone, Joe Verde, and Dave Anderson make a living teaching word tracks to salesmen around the world. But, who uses them in fixed ops and on a regular basis? In my case I have a service receptionist, why?
Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends accessories, car parts, and other amenities to catch the eyes of customers inside the waiting room and beyond. Obviously, you need to section off car lots
Business leaders Geoff Holmes and Bob Morgado join OnlineDrive’s Advisory Board Houston, TX– August 22, 2012 – OnlineDrive, the automotive industry’s first inbound marketing platform, is pleased to announce the closing of its first round of funding and the additions of Geoff Holmes and Bob Morgado to its advisory board.
Going green to make green is red hot right now. Recently businesses all over the globe have gotten into the “going green” trend and it’s paying off big for many of them. In fact, several recent studies have shown that sustainability-oriented companies have a better stock performance, lower volatility, and
Do you remember the popular ‘90s mantra, “Work smarter, not harder!”? It still applies to car sales and fortunately we have software today to make this easier and more productive than ever before. We can wait for customers to cross the threshold or we can go after them assertively. I