It’s no secret that businesses all across the landscape have started to familiarize themselves with social media platforms when trying to attract new customers. And maybe it’s not just attracting customers, but also holding the interests of current ones as well. Whatever the strategy is, it’s apparent that car dealerships
Exciting…hectic…stressful…these are just a few of the things you many feel during the emotional roller coaster ride of a build-out. It’s natural to feel these things; renovating a dealership is a big job with lots of moving pieces and parts. But the light at the end of the tunnel is
Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many of these events, spoken at many, planned a few, and now executed a major one, it seems like I get emails and phone calls every week from automotive professionals asking
If you have children you’ll surely agree, kids say the darndest things! They can make you laugh, and sometimes they can make you so sentimental and nostalgic, you have to reach for a tissue. Generally, whatever comes out of their mouths is filled with onviction; they believe it 100 percent.
Month-end approaches and the sales numbers just aren’t there yet. You rally the troops and work feverishly. Does this situation ever happen at your dealership? The staff practically pleads with every be-back, lost sale, and lost soul to get them back in the dealership, and then you virtually give away
Next time you venture on a test drive with a customer remember to focus on the benefits of the vehicle to them. While you may have a wealth of knowledge about every possible feature of that particular car, try not to overwhelm and therefore annoy the customer.
Part One: What is Your Objective? As an actor, I was constantly asked by directors and teachers what I wanted out of a scene: what was my objective? This question was to make sure I was focused on being active in the scene versus passive. Each of us at any
It is estimated that about 2.8 million new car sales this year will come from customers utilizing mobile technology during the car-shopping process. What’s even more astounding—consider that just a few short years ago this number was less than half that total.
It’s inescapable—we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to be categorized, analyzed, digested, and relayed back to management every imaginable form. But, is it really happening?