In a recent article posted by Automotive News, Sirius XM Radio Inc., the satellite-radio broadcaster boosted its forecast for 2012 subscriber gains to 1.8 million from 1.6 million. Fueled by a growth in auto sales this year, Sirius added 445,921 subscribers in the third quarter, bringing its total customer base
Call me crazy, but it seems to me that retail automotive dealerships are going the wrong direction in regards to their social media efforts. I speak to dealers every day who are frustrated, confused and fed up with the amount of energy and money they are spending on social media.
Among all the potent technologies for improving service department profits, only one will service directors already have at hand—their customer database. As with any technology not used properly, the customer database will not generate new business opportunities by itself. Its potential to increase labor and parts revenue, retain customers, and
Lead With CLOUT to Produce Results Marcia was recently promoted to head the communications department in her company. She was excited about the new opportunity. She had a big project due in eight weeks and she decided to hand it over to Ron, one of her top performers. She met
Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell slightly short of the 13 million forecast initially predicted. While the industry is hopeful that last year’s sales momentum has carried into this year (promising a profitable year-end
Dealer Marketing Magazine has announced that nominations are now open for the 2013 Technology Leadership Awards to be presented at NADA 2013 in Orlando, Florida February 8 to 11, 2013. The Technology Leadership Awards will be given to those vendors that have developed the most innovative products, tools, or services
Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ, as well, that involve buying additional domain names. Some of these strategies have to do exclusively with online marketing and some of them have
As more and more consumers begin their auto shopping experience online, you have the opportunity to leverage your online presence to expand your visibility with potential customers. Social media provides a great avenue to keep your dealership top—of—mind with customers for maintenance and repeat business, but also invites customers into