In the spirit of discovery we decided to visit the far north headquarters of AutoFerret.com in Bellingham, WA near the Canadian border. The company, which occupies the entire top floor of an odd shaped building in downtown Bellingham, is full of desks and a crew of code-writing employees.
This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years experience as a results-driven sales and marketing executive specializing in startup and territory expansion projects for results driven businesses.
Did my headline stop your scanning eyes? That’s how an IntelligentMail direct marketing campaign grabs the attention of your customers and then pulls them directly into your dealership. IntelligentMail is a unique collaboration of on-demand digital color printing with customer and vehicle-specific data. The data pulled from the customer database
I want to speak to the managers of departments or teams for a moment. Have you listened to your team’s vocabulary recently? Not product knowledge, but what they are saying in terms of what has to get accomplished.
Limited-Edition Stamps Celebrate High-Performance Cars from the ’60s and ’70s DAYTONA BEACH, FL— Raw power gets a stamp of its own today as seven-time NASCAR National Champion Richard Petty helps dedicate the America on the Move: Muscle Cars Forever stamps.
When a business is in partnership with channel partners, it is necessary to have a good channel incentive program. This will help boost channel sales and increase revenue and profitability of the business. However, to ensure that the program runs properly, it is necessary for the businesses to follow best
It seems like a week doesn’t go by without the appearance of additional automotive marketing research showing that the information available online with the greatest impact on a dealership’s business is User Generated Content (UGC)…including the dreaded “customer review”.User Generated Content (UGC) includes everything created and published by online users