Is reputation management part of your car dealership’s marketing strategy? Marketing for car dealerships has changed drastically over the recent years. The evolving technology has taken over traditional forms of advertising such as print, radio and TV. The presence of internet and social media has made it possible for customers
Ask some dealers about mobile apps and they’ll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some shopping going on with mobile apps, mostly through e-tailers like Amazon.com or Groupon. But in actuality, it’s the traditional brick and mortar retailers who are changing
Trying to get the name of your business, or you if you are your business, in front of the public is never easy. You’ve probably tried everything from the Yellow Pages to FaceBook and the more you try the more options you find. The trouble is it is very hard
Company Urges Dealerships to Consider Using a Standard Rate Exception Report. Tustin, CA. (March 22, 2013) In response to recent, bold actions taken by the Consumer Finance Protection Bureau, Auto Dealer Law has released a sample Desking and Fair Lending Policy in their most recent quarterly update.
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a trusted dealership that owns its local market. However, over the last several years, as the population of Granbury plateaued at about 9,000 people, sales
Recently, I was rereading an article about how luxury brands are stepping up their customer service with new perks and staff training. What was interesting is that finally some brands were looking to emulate the same high-touch customer service philosophy as other industries. Businesses are recognizing that the experience of
Sell five units before noon The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the idea, the dealer talked to seven service customers in the lane and five of the seven bought new cars
There’s no denying that search engine optimization (SEO) plays a key role in online marketing these days. Dealerships everywhere are constantly looking for new ways to improve their strategies and grow their business. But before you can understand how to improve your dealerships SEO value, you first need to know