Boulder, CO—March 21, 2013—Thought Leadership Summits, Inc. (TLS), today announced the lineup of executives speaking at the Automotive Summit Series, which includes two events: the Automotive Customer Centricity Summit on June 18, 2013, and the Automotive Social Media Summit on June 19, 2013. Both events will take place at the
Content marketing has become a major key to engaging with your online audience of car buyers. It’s very different from traditional advertising, yet it has the same goal—getting people interested in your vehicles.
Marketing an auto dealership gets a little harder and more complex every day. To win, you have to keep up on the latest marketing technology, online advertising, search engine marketing, pay-per-click, email marketing, retargeting, internet leads, chat, and on and on. It’s exhausting. Online media companies are saying, “Spend more
If you haven’t heard yet, Google is moving into the car business. In fact, their new tool Google Cars (which was clearly named by the engineering department) has already been tested in San Francisco and according to Automotive News is close to a statewide rollout in California.
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are partially right. Lurking in your Google Adwords account are advertising campaigns that are just not working.
Our marketing has been responsible for selling over two million cars and every two minutes a car is sold using our Gravitational Marketing® campaigns and strategies. We’ve tested the results of our Gravitational Marketing® formula with excruciating exactness. Here are a few more things we’ve discovered:
This year’s NADA Convention & Expo offered an abundance of enlightening and informative seminars for guests to attend. However, we know you couldn’t get to them all, and not everyone was able to attend the convention. So if you missed “5 Ways to Engage the Next Generation of Owners,” we’ve
“Big Data” was the big trend at NADA this year. Sounds impressive, doesn’t it, big data? Walking the convention’s exhibit aisles gave the impression that any dealership not tuned in to big data was in big trouble.
For this month’s profile, I interviewed Luk Blackwell, general manager of the Pierre Automotive Group, which has two Ford, one Lincoln, one Chevrolet, one Isuzu, and one Mitsubishi franchises in the Seattle area. Here’s what he had to say: