Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from elementary students to centenarians knows that the social web isn’t going anywhere.
Willy Loman is the protagonist from Arthur Miller’s Pulitzer Prize winning play, Death of a Salesman. Reproduced on film and on countless stages around the world for decades, the classic narrative follows Willie, an exhausted and simple salesman. Though not set against the backdrop of a car dealership, the image
Let’s start with the good news: automotive dealers are embracing SEO as a legitimate marketing channel, allowing them to access millions of potential new customers. Now the bad news: many of these dealers are implementing outdated SEO strategies.
In the car business, when a potential customer gets behind the wheel and actually drives your vehicle, you are well on your way to selling the car. In most cases, the thrill of driving a new car creates excitement for the potential buyer. As the folks at Test Drive Generator
Digital marketing lets dealers see lots of metrics about how their different digital campaigns perform, but comparing campaigns and determining which ones are growing sales is still a challenge not to mention comparing them to traditional marketing. To help with this problem, Dealer.com has created their Unified Advertising Dashboard (UAD).
The thing that triggers a car buyer to buy may not be what you think. I remember shopping for mini-vans when my kids were young. My wife wanted a mini-van, because it was easy to load the kids in the sliding door in a parking lot and there was plenty
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course that was before the rise in popularity of social media and a truly interactive internet.