Over the past few years I have observed a gradual shift from seeking to understand various aspects of digital marketing towards a resolve to “handle it” with the least amount of management involvement and monitoring as possible. A few short years ago, dealers and their managers focused on acquiring the
Auto Summit Series to Feature BMW Financial Services, Gartner, Jaguar Land Rover, Lexus, Mercedes, Price Simms, RLJ McLarty Landers, and More on June 18 & 19, 2013
Today’s auto shopping experience begins long before the customer steps foot into the dealership, and a dealer’s online reputation can determine where a customer ultimately chooses to do business. FordDirect’s recent Digital Automotive Shopping Survey shows just how critical it is for dealers to connect and engage through a proactive
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your social media strategy isn’t engaging or interesting to your target, it will get “blocked” or “disliked” pretty quickly.