Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media posts dramatically affected the decision-making process to purchase a new car
There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask, “What can I do besides deliver my service or product as expected?” And therein lies the problem.
Online businesses need the right promotional tools to make sure that they are ahead of the game. SEO companies can definitely help out when it comes to your visibility on the search engine rankings page (SERPs), therefore
Google AdWords has been both a blessing and a curse for local businesses. While it is perfectly capable of driving hot leads that are interested in the exact services you offer, it is also capable of sucking up large sums of money with nothing to show for it.
New-car sales could reach 15.3 million units or more this year, a big gulp in growth and gratitude. While still off the prerecession years of 16 to 17 million vehicles sold, predicted total sales for 2013 are going to mean a great year of selling cars!
In 2012, accessories continued to be a critical revenue driver for many auto dealerships, particularly as new vehicle sales continued their upward trajectory. And, with consumers shopping with a longer ownership life for their vehicle1 in mind, their interest in augmenting that vehicle with accessories for the long term is
Struggling dealerships, perhaps which have lost lines, can make great add-on businesses for existing dealerships, suggests Katrina Loftin-Winkel, managing partner at BTI Group Mergers & Acquisitions, the largest and most active merger and acquisition firm serving the western United States.
Our marketing has been responsible for selling over two million cars and every two minutes a car is sold using our Gravitational Marketing® campaigns and strategies. We’ve tested the results of our Gravitational Marketing® formula with excruciating exactness. Here are a few more things we’ve discovered:
So, your dealership’s launched an app, but you don’t know how to tell if it’s actually getting the results you want. Sound familiar? Don’t worry, follow these best practices from DMEautomotive’s groundbreaking eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile App, to find out if you’re setting