With all the talk in our industry of social media, mobile marketing, and the myriad of other new ways that have become available for dealers to market their vehicles and communicate with customers, it’s easy to be overwhelmed. Fortunately, CRM systems have evolved to handle the influx of new online
Social Media. It’s everywhere! If you run a business you can’t avoid hearing about it—everyone and their brother wants to inform you that if you’re not on Facebook/Twitter/Pinterest/Plurk/Klout/LinkedIn/etc./etc…
The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs and appointments. By right attitude, the question is: how and in what ways should a dealership engage with customers and show gratitude to the business opportunities that have chosen
For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been family owned and operated for more than 42 years. Paula has been with Branhaven for more than 15 years, and she grew up in the dealership learning all
Many car dealers today have lost their enthusiasm and zest for the car business. Nothing is more frustrating for a dealer than not knowing what to do to keep your dealership on track and your employees happy.
If you’re looking to increase sales, strengthen your dealership, and improve your bottom line, it’s critical to understand your customers’ path to purchase and which channels you need to leverage to get them there faster and easier. After all, the journey your customer takes before purchasing a new or used
Are people more interested in Hybrids or SUVs? Has the price of gas reached the point where the fuel efficiency of Hybrids outweighs the convenience and comfort of an SUV? IMN Created this infographic to help us understand what consumers are really reading about when they search the internet for