When it comes to driving a dealership’s continuous improvement in operating performance, efficiencies, and net profits, there is little argument that ongoing learning and employee training plays a critical role. For many dealers, attending key conferences, workshops, seminars, and auto industry related events is a key part of staying abreast
Your car dealership needs customers, and a lot of them. Being located near a military installation can be a huge benefit for car sales for a number of reasons. Since our youngest enlisted service members frequently lack the experience, they will likely do one of two things
When it comes to the P&L, dealers understand service should always be one of their most profitable areas. How do you stay competitive when there are so many service options out there for consumers? We work with hundreds of auto dealerships nationwide to help them effectively market their parts and
As a car dealer, you need to be on top of your game when it comes to marketing. That also means knowing your audience well. Especially since people buy vehicles and then wait years before purchasing another. Because of that, you constantly have to search for new forms of advertising.
And they’re one of the best ways to generate the highest-quality leads cheaply! The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in consumer mobile/smartphone adoption as there are smartphones in use in America today—that
Dealers and OEMs alike have embraced the overwhelming consumer demand for mobile apps, making apps an important part of their respective retention, communication, marketing, and sales efforts. But does the market need a mobile app from both parties?
How many times have you wasted energy and time because you let our mind focus on things out of our control? How many times did the event you were stressing over turn out to be nothing? How much lost time and revenue has your business lost as a result of
With the plethora of tools and technology available to dealerships, it’s difficult to know what to use and how to do it. At Thoroughbred Ford, while we’re quick to integrate new technologies, we’re also mindful that all technologies do not necessarily improve the customer experience or allow us provide the
Provides seamless user experience across smartphones, tables and computers CHARLOTTE, NC, July 22, 2013 — AutoUpLink Technologies, Inc. (d.b.a. AutoUpLink Tech) has launched its new company website designed using Adaptive (a.k.a. Responsive) technology to provide a seamless user experience across all devices and form factors (smartphones, tablets, and computers) for