Regardless of what television market your dealership is in, a live television broadcast is both financially and technically difficult. But the folks at TC Chevy and Butler Ford-Acura, neighboring dealerships in Ashland Oregon, figured out an easy way to make it work. Their ad agency (full disclosure, it’s my ad
These days, CRMs and CRM-like tools produce some impressive data about who’s in market to buy, what their trade may be worth, available incentives, and many other data points that used to take hours to figure out. Being able to generate a list of 4,000 customers who are good candidates
As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of everyday life, it has created new ways for dealers to communicate with their current customers and find new ones.
John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane Subaru stand out among other competitors in the market.
Sometimes, in our multitask-focused world, simplicity gets lost. New bells and whistles add zip as well as complexity, but often achieve the same results available from a simpler, easier approach. Such innovation might even put progress in reverse. Consider the following: Automated operators: Is a “Press one if…” easier and
Many car dealers today have lost their enthusiasm and zest for the car business. Nothing is more frustrating for a dealer than not knowing what to do to keep your dealership on track and your employees happy.
Integrating video into email campaigns has become an increasingly popular way for dealers to engage with consumers during one of their top three lifetime purchases. By tapping into the emotional aspect of buying a car, video can easily generate the excitement and provide the compelling visuals that go along with
Everyone likes getting free stuff, airline miles, goody bags, and the best free item of all time, money are just a few of the things people like to get for free. It’s no secret that giving people free things is a great way to promote your company or service. Branded