Fewer businesses have a greater appreciation for lighting than automotive dealerships, or at least those who pay the energy bills. According to Energy Star, auto dealerships use, on average, more energy per square foot than a typical office building.
Cars have always been about men and how they reflect their personality. It’s been about the machismo, the bravado, and the horse power. I can’t remember a single advertisement presenting cars that can be something to be desired by women. Last month Nissan’s executive vice-president Andy Palmer told an industry
This post is taking stock of Google’s latest announcement of devaluing press releases as legitimate link building strategy. As part of continually trying to improve the process of how search engine rankings are to come about, press releases with lots of links that could potentially be used for organic link
In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more online buyers. Considered a destination dealership, ours is located in Northern Illinois, an area where consumers do a lot of comparison-shopping and research.
Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use of digital media, social media, and online video (heavily YouTube of course).
If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at least finish the article before you make any premature judgments. Not interested? Then maybe take a break to Tweet your
The auto dealership industry is anything but stagnant. The fluctuating economy, as well as changes in customer expectations and demands, can make it challenging for dealerships to determine which services are beneficial to maintaining a sales edge, and which are ineffective or inefficient.
What Should Dealers Focus on in 2014 to ‘Crack the Profitability Code’—from Local, Social, and Mobile—to Creating a Truly Unique Brand That back-to-back flurry of October’s exciting auto retailing conferences is right around the bend, with each conference offering a different flavor and focus, all designed to provide value to