With coordinated multi channel communications like direct mail, email, text, phone call campaigns, and mobile apps, dealers are able to break through the clutter and quickly grab the attention of the customer.
The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into the marketing arena. Gone are the days of catalog orders or grabbing the Yellow Pages to find a dealership nearby.
This year is shaping up to be a banner one for the auto industry. It could be the year that many owners finally return to showrooms and replace their aging vehicles, providing a wonderful opportunity for auto advertisers to increase their share of the rising tide.
According to eMarketer, there are approximately 115.8 million smartphone users. By 2016, that number will grow to 192 million users! Without a doubt, a smartphone is no longer the stuff of science fiction movies and books; these are now everyday devices that most of us can’t live without. While they’re
Although it wasn’t called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to combine a PDA and cell phone and it even included basic apps such as a calendar, calculator, and address book; it was