With the burgeoning number of auto dealerships, franchised and independent service centers, and auto parts stores competing in today’s market, the consumer has virtually an unlimited choice of where to go to get their vehicle repaired or purchase needed parts and desired accessories. As the potential for profit is high
Now before you skip this article because it seems so odd, please let me elaborate. I recently returned from a vacation with my family in Puerto Rico. We stayed in Isabela, which is a quaint little surf town on the northwestern side of the island. It has what one would
Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes from targeting existing customers. Last month we discussed why retention and not the customer satisfaction index or CSI is the more accurate measurement of dealership
One thing about search engine optimization that most people don’t think about is the fact that there’s so much misinformation available online. No matter where you turn, someone is trying to tell you something that’s either flat out wrong or so old that it’s no longer relevant.
Search engines are now synonymous with online marketing. Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists. However, things have changed for quite some while, and Social Media Optimization (SMO) has entered in the scene.
Through the use of content marketing, social media, SEO, and PPC campaigns, you’ve successfully driven traffic to your website. The question is, how do you convert this traffic into leads and sales? Where many dealerships go wrong is they drive traffic to their home page. This is a mistake, because
Lance Armstrong and all his sponsors wanted everyone to know he was a winner. Seven consecutive wins of the Tour de France bicycle race. Wow that’s some record. And the fact that he overcame cancer and attained those victories made a compelling story for everyone to believe in.
How to measure your SEO on a CPC level Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on microsites, premium content, videos, blogs, and more, all in the name