My sales as a showroom rookie were pretty good, but as I became more confident with my selling abilities, my sales actually went down. This didn’t make any sense. Everything was on track for a good first year. So what happened?
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s also a great time to think about professional objectives. Here’s a list of the top five resolutions for dealer marketers to consider
Modern analysts are talking about a big rise in mobile commerce, and the biggest driver is the mobile wallet. It is predicted that by 2016 the M-commerce industry will process over 800 billion USD globally (Ericsson). And, with 30 percent of consumers already reporting that they have collected or redeemed
Think quick. What are the top five moments of your life? Those are probably pretty easy to recall—high school or college graduation, wedding day, birth of a child, starting your business, etc. Cherished moments like that are few and far between.
I love attending NADA—and NADA in New Orleans especially. I love the food, the jazz and the atmospheric feel of New Orleans. I also enjoy seeing our clients, and meeting new dealers. Much of what the city of New Orleans offers is, of course, outside the walls of the New
After fifty years working with a range of companies—as well as founding and running my own company, J.D. Power and Associates—I have observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.
If a tree falls in the woods and no one is there to hear it, does it make a sound? Or, put another way, if a dealership has fantastic deals on the vehicles customers are searching for and the best customer service in town, but no one knows about it,
Despite what you hear from almost every automotive marketing guru, trainer, speaker, and ninja, car dealers still spend almost three out of four marketing dollars on old school, traditional media like radio, TV, newspaper, and direct mail. Every day there are dozens of new articles and blog posts and presentations
In the movie “Moneyball,” Billy Beane, the Oakland Athletics general manager, was trying to reinvent an archaic system that had been in use for years. This movie includes many scenes that apply to the automobile business, specifically retail sales. The automotive sales game being played (the game we think we