Skypatrol announces the launch of its Protek GPS Vehicle Theft Recovery System sold through new car dealerships. Skypatrol partners with dealers by providing GPS devices to help dealers affordably install the system in every vehicle on their lot, and then provide their powerful lot management software at no cost
Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to improve. One was for a small business handling insurance, one was an automotive dealer and, lastly, one was for a consulting firm. I have seen mistakes
Measuring the success of marketing efforts should be easy. After all, it is as simple as showing they make more money than they cost. However, for many dealerships, those results can be elusive or unclear. Marketing success is more than simply a measurement in money. A survey by Duke University’s
Dealerships can now track – and precisely target – the 40% of their site traffic that comes through smartphones and tablets; 1,100 dealers using Gubagoo report even higher chat-to-lead rates on mobile (74%) than on desktops.
Are you having trouble making money on lease deals? Perhaps it’s time to change your approach! Leasing is back, but we tend to have the same mind set as cash deals (a topic for another day), bill them and let’s move on. After all, they’re a short term cycle, always
Social media is everywhere. It’s on our phones, it’s how we connect with our friends and family, it’s how we get our news, and increasingly it’s how we determine from whom to buy the products and services we want and need. If you want to get an idea of how