RAJ CREATIONZS/Shutterstock It seems like every week there is a new way to market your dealership on the internet. There’s social media marketing, third-party classified sites, search engine marketing, video marketing, and the list goes on. What all these disparate marketing techniques have in common is that they’re trying to
Using VIN Deeplinking™ from LotLinx to Drive In-Market Shoppers to Your Dealership Not long ago, when someone was in the market for a new car their first step was often a trip to the dealership, but that’s not the way it works anymore. Now, the game has completely changed; the
carroteater/Shutterstock.com Do you remember this: The single-panel cartoon of a sales representative trying to interest a Medieval-era general engaged in battle about his newest product, a device called the machine gun? The general retorts, “I don’t have the time!”
Mmaxer/Shutterstock.com Things are about to get complicated in the domain world. We are used to using .com, .net, .org, .go, and .edu. A few years ago some others were introduced, like .co. But the internet may become a scramble as the domain people begin to introduce a ton of new
Having multiple locations can throw a wrench into your online strategy when it comes time to buy domains. Do you buy a different URL for each city? Do you populate each URL with fresh content? Luckily, there are a few options for you, and there are best practices for whichever
CLS Design/Shutterstock It’s time for Throwback Thursday. That time where we look back at the stellar advertisements of years past, then ignore them and post the ones we think are funny, horrible, or both!
As entrepreneurs and business owners, we’ve long since accepted that there isn’t nearly enough time in the day. Time is our most valuable resource—every second we spend on one project is a second that we can’t spend on other issues that demand our attention. In our most frantic moments, we’ve
Almost every brand in existence is going to try hard to keep their brand perception aimed in a positive direction. How your brand is perceived is the reality of your brand, like it or not, and thus a large part of any marketer’s time is going to be spent in