The automotive industry has long been miles ahead of other sectors when it comes to sleek television advertising, but it could be stalling when it comes to adapting to the social media environment of today. A New Normal There’s been a lot of debate in the last couple of years
PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched an enhanced solution to monitor and audit leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA).
Every dealership from the smallest corner used-car lot to largest multi-location dealerships needs marketing to bring customers to their sales floors. Other than their need for marketing, however, their plans will look very different. Advertising a 5 location dealership group in Chicago will be very different from a single location
A key element of advertising is knowing what to emphasize to your potential customers. This means understanding your customers, their wants, needs, and fears. Of course buying a car is an enormous investment for most people and they want to know they’re buying from a reputable dealership and are protected
BEND, Ore. – (December 8, 2014) –Charisma! Communications, a boutique agency specializing in public relations, video, and online training for the automotive industry e, has launched a new video production division specifically for the automotive space. All video formats will be offered, from whiteboard to scribing, customized videography to production.
To boost staff morale and maximize profits at the same time, the progressive manager should not rely on external incentives alone in order to motivate his team. He should aim to build a supportive working environment in which staff members are rewarded for their successes and given their own autonomy
With Ford’s 2015 F-150 aluminum body pickups hitting the market, collision repair shops are looking for ways to properly handle the messy and potentially explosive airborne aluminum dust caused by grinding or sanding. The aluminum dust that is created, it turns out, can create problems and hazards ranging from cross-contamination
It’s an old saying, but it’s just not applicable at dealerships. We sell many of the same “products” as our competitors! Differentiating ourselves at the dealer level—for sales or service—takes more. In other words, the mousetrap works just fine, what you need is better cheese. How can you give today’s
Over the past 30 years I’ve witnessed many changes in the car business; from the surge of Japanese automakers in the 80s to the shift to SUVs and trucks in the 90s, and recently the rise of hybrids and new technology. But the most significant change to the car business