2015 Technology Leadership Award Winner:
DealerOn Website Design

What car buyers want and dealers need: a website that wins

Follow the Leader

In the past couple of years we’ve seen a lot of information written and published regarding responsive website design. Much of the content has focused on its effect on search engine rankings.

That’s easy to understand due to the fact that Google announced its desire and preference for a uniform URL structure that presents the same basic information regardless of device. This preference helps prevent drops in ranking based on inconsistencies between devices. The simple truth is: Google is the leader and it wants websites built on responsive technology that presents nearly the exact content, appropriately formatted to the size and functionality of the device.

Instant Gratification in the Palm of Your Hand

If you haven’t been keeping up on the staggering mobile usage statistics, we don’t blame you. Mobile has continued to explode over the past several years and no dealer can ignore the importance of this battleground.

  • 60% of Internet access is mobile
  • 90% of adults in the United States have a cell phone
  • Smart phone users check their phones more than 150 times each day
  • 34% of smart phone users go online, mostly using their phones
  • 1.9 billion users will search online using their smart phone in 2015

With these massive increases in mobile search, it’s critical for dealers to have a high-quality, professional responsive website. People haven’t just changed how they think about mobile, mobile technology is changing how we think about websites. The convenience and speed of the average smart phone is radically modifying our expectations. Having a responsive website will make sure your dealership is providing mobile visitors with a great experience where they’re able to navigate, view, and engage with all of your content.

Not Your Average Car Dealer Website

All dealer websites are not created equal, and this absolutely includes responsive websites. DealerOn’s responsive sites, also known as Chameleon websites, frequently double the lead volume for dealers who are new to the platform, and their sites speak for themselves in terms of quality, design, conversion, and search engine optimization structure. Dealers continue to see outstanding results, and DealerOn continues to win awards for its technology and customer service.

About the Winner

If you didn’t already know, DealerOn is a technology and service company that designs, builds, manages, and maintains high-quality websites for car dealerships of all sizes. From OEMs to dealer groups and single-point dealerships, DealerOn loves dealers and the opportunity to win their loyalty. In addition to its responsive websites, DealerOn offers a full suite of digital marketing options, including PPC, display ads, and lead-generation tools that help dealers generate traffic, boost conversion, promote their brands, improve processes, and lead in their markets.

DealerOn is a collection of passionate experts with deep experience in retail automotive, technology, marketing, and customer service. DealerOn is a family with infectious purpose. It serves its dealers and one another by working hard and having a whole lot of fun along the way.

Press Release


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