Surveys tell us customers loathe the finance office process the most. The time this phase of the deal can take drives buyers nuts. Because finance managers know this, they are prone to rushing through the F&I aftermarket product presentation or skip it altogether. Thus, saving time, if only minutes, while
Think quick. What are the top five moments of your life? They are probably pretty easy to recall—high school or college graduation, wedding day, birth of a child, starting your business, etc. Cherished moments like that are few and far between. Our normal day-to-day life is a bit more ho-hum.
Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to
If dealership inventory management is your biggest problem, you don’t have many problems. Every retailer in America has to deal with this issue—whether it is selling cars, blue jeans, or pie. Your inventory is the key to your success, and that’s a retail issue not unique to the automotive industry.
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time
At a recent industry event, several speakers discussed the need for dealerships to get on board with using text messaging to communicate with customers. Studies show the majority of customers prefer to receive text messages regarding the status of their purchase or repair. Done correctly, texting keeps the customer informed,
Despite the fact that regular service increases the life of their vehicles, customers often put service visits off for as long as they can. In fact, as vehicle quality continues to improve, DMEa consumer surveys show that more motorists than ever are ignoring OEM-recommended service intervals—because 32% of survey responders
Video content is exploding across all platforms, and the growth looks like it will continue unabated into 2016. The number of video posts per person has increased 75% globally and 94% in the U.S. in the past year alone. Facebook recently announced that more than 1 billion videos are viewed
I grew up in Indiana, where my dad used to take me fishing. Some of my favorite childhood memories involve warm days, a fishing boat, and conversations that lasted the afternoon. One very important thing I learned from my dad was that even though we always fished the same lake,