Content is king. You’ve read it, I’ve read it—it’s something we all know to be true. Even though content is indeed a central part of a website’s success, it’s only one part of what actually unlocks a better ranking in Google and conversion. Few people realize that user experience (UX)
That line from the 1967 Beatles album Sgt. Pepper’s Lonely Hearts Club Band holds true today for consumers’ car-buying journey. Through the Internet, mobile technology, and social media, consumers have a wealth of knowledge at their fingertips. Whether they are data-driven facts or a trusted friend’s opinion, reviews can sway
There may be reasons why a dealership doesn’t insist that its F&I department use a menu for presenting F&I products, but they are not supported by indisputable, real-world data, which offers overwhelming evidence of the advantages of e-menu presentations. The following are three costs a dealership incurs when it continues
Today, it’s common for consumers to conduct research across multiple devices and sites before making a purchase. As a result, marketers have felt the pressure to develop new digital strategies that lead shoppers toward conversion. Although this has been relatively straightforward for retailers that carry traditional products like clothing or
I often see dealers make common digital advertising mistakes based on the advice of advertising professionals in our industry. The latter often seemingly don’t understand the critical ingredients for developing and implementing a successful online ad campaign. There is plenty dealers can do, however, to optimize their digital advertising efforts.
The U.S. auto market continues to enjoy strong sales, and OEMs remain very sophisticated in their media approach to marketing new vehicles and promoting key sales events. But with the constant pressure for a strong media performance with measurable results, automotive marketers are more emphatic than ever that new customer-acquisition
In our recent survey, dealers overwhelmingly agreed that an under-two-hour sales process is much preferred to the lengthy, often four-hour start-to-finish transaction time currently common at most dealerships. Yet, despite the fact that a full 85% of dealers surveyed think that under two hours is the ideal amount of time
Are dealerships starting to hit the brakes when it comes to social media and social marketing, or are they just coasting? The popularity of social media continued to soar in 2015, with Pew Research reporting this past October that 65% of American adults now use at least one social network.