When it comes to radio and television advertising, it’s easy to spend a whole lot of money on airtime and feel good about the decision, because . . . well, it’s radio and television. Of course it will get stellar results, right? But the truth is: Yes, you will get
Video | Training Hub Have you seen how effective video can be when properly integrated into the sales process? Check out this video from IzmoCars, and learn about the newest, most cutting edge resource in increasing auto sales! Watch the video now by completing the form below, then click the “Watch Now” button.
With the focus on environmentally friendly practices continuing to grow, many auto dealerships are forming partnerships with their local tire recyclers. Not only are these partnerships environmentally sound, but they also lead to job opportunities, new product creation, dealerships’ differentiation from their competition, and helping customers feel like they are
Virtual reality (VR) is going to be a game-changer in the automotive space in 2016. For automotive industry professionals, it was hard not to notice an explosion of VR news coming from auto shows, manufacturer engineering plants, and dealerships in 2015. And although the technology is in its infancy, there
White Paper | Download We’ve all had big plans for our business’ website when it’s being created, but as time ticks on…. other websites start looking and behaving a bit sharper than your own. What needs to be “audited” with a website? Get the details you need in our
If you’re in the business of selling used cars, April’s showers may not bring May flowers unless you have the right tools and strategy in hand. Profitable trade-ins and eager buyers will disappear soon, so the automotive remarketing forecast calls for diminished profitability and increased inventory. Proprietary data collected from
The ability to engage service customers—and keep them engaged—is critical to a dealership’s revenue and, more importantly, its ability to retain those customers through to the next buying cycle. And that buying cycle is worth a lot more than just one or two cars; according to dealership executive and author
This year, at the NADA Convention and Expo in Las Vegas (March 31 through April 3), Dealer Marketing Magazine is kicking off a new, free dealer training website called DealerTrainingHUB.com. At this new site, you will find free whitepapers, webinars, and videos on all kinds of auto dealership training subjects.