If auto retailing had a crystal ball, it could make predictions that would help customers make better choices to provide the best outcomes for the uncertain road ahead. Decisioning tools are the next-best thing to seeing the future. These tools are software that helps dealers and, in particular, F&I departments
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines are affected. Studies show that more than 73% of consumers prefer dealing with dealership staff that has completed compliance training and
Even if you have been optimizing your dealership’s website for years, there are still lots of things you might not know about search engine optimization (SEO). There are facets that even the most experienced experts don’t fully understand, but a number of basic SEO facts are essential to know. Most
SEO Checklist | Download How “Google-friendly” is your website? This SEO Checklist by Stream Companies was created to help you improve your dealership’s organic visibility, and crush your competition in the search engine rankings! Learn the top ways to improve your organic search results, and how to
Your dealership CRM system is only as powerful as you make it. With the highly competitive and mobile nature of today’s automotive market, it’s important to take the time to assess both the needs of your dealership and your target market in order to build the best and most efficient
It’s not news that most of today’s buyers shop for new vehicles online long before they think about which dealership to purchase from. A 2015 study by Autotrader/IHS Automotive revealed that three-quarters of car shoppers use the Internet as a source of buying information, and spend an average of 12.5
Lost in the compliance maze the past few years has been the importance of a dealership’s continuing obligation for the security of customers’ nonpublic information. Most dealers recognize a duty to safeguard customer information at their stores. What many dealers may not know, however, is the full extent of which
E-Book| Download Learn the best ways to save you time and money when it comes to your PPC campaigns. In this guide by Stream Companies, you’ll learn the most common and major mistakes business owners make, and a dirty little secret your PPC vendor does NOT want you to know!
If you’re serious about wanting your dealership website to rank well in search engine results, then it’s time to get serious about video marketing. Having videos on your website is a proven method for increasing search rankings, click-through rates (CTRs), conversion rates, and lowering bounce rates in your site’s analytics.