New York — August 8, 2018 — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in the automotive industry, highlighting the continued dominance of SUVs across customer engagement, site visits and leads in North America, as
Looming tariffs on new vehicles would likely cause many consumers to buy a used vehicle instead, according to a recent study by Autolist.com. Forty-one percent of current car shoppers polled said that tariffs on new vehicles would cause them to buy a used vehicle. This was the most common response
How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a
One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best possible experience when they walk into your dealership. In this industry, making the sale often requires dealership sales staff to be willing to go the
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to purchase a vehicle from a dealership. One of the services provided by Conversica is using artificial intelligence (AI) in the form of warm conversations to help auto
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as
Santa Monica, CA — August 1, 2018 — Zero percent finance deals were slower to materialize for car shoppers in July, according to the experts at Edmunds. Zero percent finance deals accounted for 6.92% of sales in July 2018, compared to 11.34% in July 2017 and 11.18% in July 2013.
Palo Alto, CA — August 1, 2018 — Rapid Recon, the established leader in Time-to-Line (T2L) workflow™ software and reconditioning center transformation, announced today that retail automotive software development leader Bridget Townsend has joined as Vice President of Development. “Bridget is a well-established innovator with a remarkable record of leveraging software