3 Steps Toward a Dealership Wellness Curriculum

Meet 2016 resolutions and expectations by prioritizing your staff's health



A discouraging number of automotive dealership employees are unhealthy. That is the simple fact. When soft drinks and cookies make their way through the doors of the dealership, their consumption causes more and more salespeople to ratchet up their dealership’s overall health care costs—costs that leave the dealership begging for mercy.

The key to experiencing Garden of Eden–type insurance premiums and unparalleled employee health just so happens to lie within the walls of the dealership, but it takes a little more than a good nose to sniff out the solution.

A dealership-based program focused on individual nutritional guidance and personal fitness programs could be just what you need in 2016. It can be implemented to help ensure a sizable bottom line using the following three steps:

  1. Educate your employees about the goals of the program and the importance of their health to the company.
  2. Execute the program exactly, following the parameters of the results-based fitness and nutrition protocol.
  3. Reward employees for adherence to the program, reaching personal goals. and contributing to the overall health of the dealership.

Educate employees

Education is paramount. If executed correctly, it could mean the difference between a mere 5% participation and the entire dealership pleading for more programs. The fact is that employees often simply don’t know what they should be doing to get healthier.

More than two-thirds of adults in the U.S. are considered overweight or obese. Teaching your employees what a wellness program entails and why they should be participating will ensure your most-valued salespeople remain healthy—and your greatest assets.

Execute for results

The framework of a results-based program is just that: It must provide results. The application and upkeep of the program must be managed to ensure all employees are working toward a common goal, and that boredom simply never becomes an issue.

For optimum results, utilizing a Web-based tracking tool that ensures constant application for each employee’s unique situation. The program must find perfect harmony between providing unparalleled results while keeping employees continually engaged.

Provide rewards

Let’s face it: We all love to be rewarded when we do something great. This is also true with a dealership-based wellness curriculum. Employees should set individual goals, paired with the organization providing awards for reaching those goals.

These incentives can be as simple as an Amazon gift card or as beneficial as an insurance premium subsidy. After all, employees are working hard to get healthier; throw them a bone as they save you money.

The beginning of 2016 is sure to find your dealership with hard-set resolutions and high expectations. The implementation of a wellness curriculum could be the perfect catalyst to help achieve these resolutions and leaving your competition in your rear-view mirror.

Your employees are your lifeblood: Focus on them and your business will boom. On the other hand, neglect them and you may find yourself with too large an inventory and too small a wallet.

Dallin Frampton, dallin@axum.co, is the co-founder of Axum Corporate Health Strategies (www.axum.co), a company devoted to providing preventative results-based health care programs to automobile dealerships across the country. Through focusing on individualized nutrition regimens and fitness agendas, Axum’s criteria can be scaled to any dealership by incorporating a culture of overall wellness, the end goal being the lowering of health care costs and the increase of overall productivity.

Dallin Frampton

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