A Profile in Successful Online Dealership Marketing

man holding globe and www

For this month’s profile, I interviewed Luk Blackwell, general manager of the Pierre Automotive Group, which has two Ford, one Lincoln, one Chevrolet, one Isuzu, and one Mitsubishi franchises in the Seattle area. Here’s what he had to say:

AJ- Can you give us a brief overview of your basic marketing strategy and philosophy?

LB- We believe that our best strategy is a strong digital footprint.

AJ- What type of marketing efforts do you implement in the stores on a consistent monthly basis?

LB- We still use some traditional print and radio for a couple of our stores, but all have a consistently strong digital marketing strategy.

AJ- Why is it important for a dealership to have Video SEO as part of an overall marketing strategy?

LB- It does many things for you by increasing your presence online and it also gives customers the ability to evaluate for themselves who you are as a business. In addition, it makes them more comfortable with the idea of doing business with you.

AJ- Can you explain what Video SEO does for your dealership?

Luk Blackwell

LB- Video drives exposure online, adds brand recognition, and ultimately brings traffic to your website and showroom floor.

AJ- How has a Video SEO strategy impacted your websites’ visibility on search engines?

LB- Video is an attribute that helps add value versus our competition.

AJ- How do you measure the effectiveness of your Video SEO strategy?

LB- The ultimate measure is unique visitors to your website over time.

AJ- Lastly, when did your dealerships implement a Video SEO strategy and what is the average increase your group’s stores have seen in sales/market share since implementing this strategy into your overall marketing plan?

LB- Over two plus years ago is when we really made some large leaps in digital, as we did several things all at the same time, and those things have propelled our group to being the largest retailer of new and used vehicles in the state.

Start using video marketing today to help your dealership gain additional exposure online to in-market automotive buyers.

AJ LeBlanc is the managing partner of Car-mercial.com and Carbuyersengine.com. Email aleblanc@dealermark.com for more information.

Michael Bowen


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