Orlando, Florida, February 10, 2010— ActivEngage, the automotive industry’s premium live chat with business intelligence for dealer websites, today announced the release of ActivProspect, a proprietary technology that targets website visitors who are most likely to respond to chat invitations and ultimately end in sales. Based on click paths and behavioral targeting, ActivProspect pre-qualifies site visitors as prospective chats. This allows busy dealerships to more effectively manage their resources, and to spend the most time with site visitors who are most likely to chat, schedule appointments and make purchases. The new tool is yet another ActivEngage advancement to help dealers with proactive chat, sending just the right message, at just the right time.
ActivProspect resulted from analyzing automotive website shopper outcomes over three years on dealership sites across the nation. ActivEngage created the new feature to assess all website visitors and identify the dealership’s hottest prospects, based on time on site, click paths and other website behavior patterns. Dealers can then maximize efficiency by spending more time with consumers who are most likely to make a purchase. Only ActivEngage has the capability to send customized chat messages to shoppers based on their website activity.
"It can be incredibly challenging for dealers to send customized chat invitations to every single website visitor, and this is why we created ActivProspect," commented Todd Smith, ActivEngage president. "It is designed to help you take action with site visitors who have the highest probability of chatting. With ActivProspect, dealers can target and communicate with only those shoppers who are most likely to chat and ultimately buy. This focus can greatly increase ROI and help dealers convert significantly more online shoppers."
ActivProspect also recognizes repeat visitors for more personalized communication and allows dealers to see visitors’ entire interaction history with the dealership’s website. Just as dealers communicate differently with showroom ups who are repeat visitors, they can target and customize communication online with ActivProspect, providing an exceptionally high level of service and value.
ActivEngage’s proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors’ experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.