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Why Your Website Needs a Video Walk-Around for Each Vehicle

Today’s car shoppers decide what car they want to buy while they are still searching on the internet, long before they set foot in your dealership. When they do drop by your lot, they usually know what kind of car they want already. Currently their method of gathering the information to make this decision is to read the stats and look at the still photos that are on the site. As dealers, we know that the best way to move the car shop...

Why Your Website Needs a Video Walk-Around for Each Vehicle

The internet has become a staple of the automotive marketing diet. Dealers invest tens of thousands of dollars every month on their internet activities (i.e. website, Facebook, YouTube videos, blogging, Tweeting, live chats, etc.). Many automotive experts now say that the average dealer spends 40-50 percent (if not more) of their marketing budget directly on internet activities. Are you? While initial reports on ROI are positive and will only get better as dealers learn what works and what doesn’t, the internet is still somewhat of a shotgun approach to reach and connect with targ...

Relationship Marketing—Going Beyond Traditional Advertising

In today’s economy, every dealer is looking to get more out of their advertising dollars. Leveraging your media money for lower rates and increased added value is just the beginning. Here is a simple tip that will help you sell five to ten more cars next month, and every month, through your current media partners without increasing your advertising budget. It is called Relationship Marketing and, properly executed, will deliver incremental sales immediately. Dealers spend tens of thousands of dollars, if not more, each and every month with local media in exchange for ad time or s...