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How to Use Television to Take Your Dealership to the Top in 2010Some dealerships shy away from television advertising, thinking it’s too expensive, but the truth is it’s extremely affordable and costs far less, on a cost-per-viewer basis, than other forms of advertising. What’s more, television advertising gives your store the look of a bigger more successful business, making you look as big as the manufacturer(s) you represent. Before you dive in and start spending money on televisi... Read More |
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How To Adjust Your Advertising During This EconomyWe must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifeblood of a dealerships survival and it is the only proven method to bring customers to the store. As sales soften and we see fewer buyers in our showrooms, however, we must move to guarantee that each dollar we spend is in the proper media. Read More |
