We live in a technological age of speed and convenience. Most people receive their bills via email and pay them online. Knowing this, why are you still using tired direct-mail campaigns that are 30 percent as effective as they potentially could be?
So you’ve heard about this interesting new marketing innovation called Personalized URLs or PURLs; there is definitely a buzz associated with them right now and with good cause. Here are five reasons to add PURLs to your direct mail today: Increased Response By incorporating PURLs instead of mailing the same