Across all types of industries, the keys for closing sales are remarkably similar. Because making sales always comes down to connecting with people, maybe it’s not so surprising that the keys are not so different, no matter what you are selling
Highlights include full support for Mobile Text Connect integrated with chat in one app, complete with automated opt-out procedures and more to help with regulatory compliance. January 23, 2014 – Contact At Once! continues to drive mobile innovation with the recent version 3.1 release of its mobile app for Android
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has successfully helped over 1,800 automotive dealers design and build out their internal commercial store furnishings over the last 25 plus years
Let’s keep it simple from the start: whatever you would say to a customer if they were in front of you is what you say online. There. Done. Period. I can stop writing now. But
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show that drivers’ shopping habits have come to reflect our society at large
When it comes to SEO, most automotive dealers only think about their primary website and overlook their mobile site. Unfortunately, considering the amount of mobile traffic most automotive dealers are seeing these days, ignoring mobile SEO means you’re also ignoring a large portion of potential customers.
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers love online video, just look at the growth of YouTube, but it is also an effective way for dealerships to market and communicate with consumers.
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is where someone posts bad reviews or false reviews about your services, thus impacting what people see about your company online.
One of the more frequent discussions I find myself engaged in with dealers Lightbox centers around what techniques best determine how much money should be invested each month into their various marketing activities. There seems to be a tendency for people in the car business towant marketing professionals to declare