Show Your Most Creative Ways to Get Rid of Obsolete Parts PORTLAND, Ore. April 26, 2012 – DealerMine Corporation (www.dealermine.com), provider of the obsolescence management service for auto dealers, announces a $1,000 photo contest sweepstakes, starting May 1, 2012 and extending through July 31, 2012. DealerMine is looking
Houston, TX—April 25, 2012—OnlineDrive, the automotive industry’s first lead provider to focus on inbound marketing and conversion, introduces ShowroomMagnet, an incentive-based lead generator that gives OnlineDrive clients the extra boost needed to move an online lead to the showroom floor. Using Showroom Magnet, dealerships are able to deliver gift
My background involves many years in sales and many years of guilt, mainly due to stereotyping customers—especially females. Although I too am a woman, more often than not I (now remorsefully) would size up potential female customers as soon as they walked into our door. In essence I would use
Operating an auto dealership generates a lot of paper. At most dealerships, deal jackets, repair orders, and parts tickets fill rows of filing cabinets and bankers boxes. Stacks of paper cover every flat surface. Employees dread going to the file room and searching through drawers of tightly packed paperwork for
It wasn’t too long ago that if a customer wanted to contact your dealership they had two options: call or walk in. Today, many customers choose to communicate with the dealership through email, but email lacks the immediate communication that you have with the customer on the phone. Fortunately, online
CENTREVILLE, Va. (April 19, 2012) – Carfax today announced the launch of its newest wave of television ads as part of the national ‘Show Me the CARFAX’ campaign. The new ads, created in conjunction with Zimmerman Advertising and Hinge Digital, empower everyone to make smarter buying and selling decisions by
In late 2007 I was asked by several Ford Motor Company marketing executives to assist in the development of a “Tier 3 Social Media Strategy” for Ford dealers. I distinctly remember expressing as much confidence as possible in my team’s ability to handle the consulting assignment.
According to the latest “State of Social Media” report by Awareness (info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html), 2012 will usher in an increased use of social marketing platforms beyond the big three (Facebook, Twitter, and LinkedIn).
As successful business owners, as captains of enterprise, and practitioners of free market economics, as the “one percent,” we have a duty to occupy real estate even more valuable than Wall Street. We must make our home in a sparsely populated corner of the universe called “Reality.”