The summer and fall of 2016 will be full of big events and trends for automotive dealers. From Tesla’s unveiling of its Model 3 to record-low gas prices, it’s more important than ever for dealers to stay on top of everything happening within the industry. That’s especially true of the
You can’t sell a car without building some level of trust—that’s auto sales 101. From hiring the right sales team to publicizing your auto dealer bond, there are a lot of ways to do this. Where things get complicated, and where opportunities arise, is where technology meets that industry reality.
It’s fast becoming an inescapable fact: auto dealer sites are not keeping up with new technology and consumer demands. When buying a car is second in importance only to buying a house for the average consumer, how is it that auto dealers have managed to avoid embracing the mobile revolution
A key element of advertising is knowing what to emphasize to your potential customers. This means understanding your customers, their wants, needs, and fears. Of course buying a car is an enormous investment for most people and they want to know they’re buying from a reputable dealership and are protected