Over the past year, the automotive industry has been through a number of shake-ups—some more disruptive than others—with a fear looming over the heads of industry professionals that the so-called “death of the sedan” would ultimately drag down the global auto market. Although 2017 marked the first year of a
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.