A mere 10 months after the previous convention in Las Vegas, auto dealers and their employees, manufacturers, vendors, vertical industries, and many others have packed their bags to head to the Big Easy for the biggest show of the year: the 2017 National Automobile Dealers Association (NADA) Convention & Expo.
Disruption. Just hearing the word makes some people wince, evoking as it does a surprise, interruption, or abrupt change of course. Most people prefer to have at least some idea of what to expect in the present and future. Disruptions in technology, processes, or ways of thinking that veer away
In the age of increasingly educated and demanding customers and extensive internet research by car shoppers, managing dealership inventory (never an exact science in the best of times) keeps getting more complicated. It’s not going to get any less so in 2017. Potential buyers are spending more time online and
Last week, in the first part of the November cover story on video marketing, Tim James of Flick Fusion, Gary Galloway of Netsertive, and Mike Martinez of AutoPoint discussed why video is necessary for dealerships, how it doesn’t have to cost a fortune to implement, and what elements an effective campaign should include. In the second
If your dealership hasn’t climbed aboard the video marketing train, what are you waiting for? The common objections—it costs too much, it’s too much work, the dealership is too small, etc.—no longer hold up when you consider the reality of what it takes to implement and maintain a video marketing
The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries of analytics and algorithms, it threatens to induce full-brain paralysis. This is probably
One thing’s for certain when it comes to mobile marketing: If you don’t mind the details, your competitors will. Who remembers the days of catering to internet shoppers that were bound to a desk, tied to a boat anchor of a computer connected to a comically oversized monitor? Thankfully, times
You’ve got a top-notch service department filled with qualified, customer-focused advisors and technicians. You have state-of-the-art technology in the shop, and your facilities are spacious, attractive, and pristine. Yet if you’re a typical dealership, despite your sterling service department, you still struggle to convince more than half of your new-vehicle