wavebreakmedia/Shutterstock.com Dealer Principals and General Managers have more choices where to spend their marketing dollars than ever before! Dealer Principals today are very comfortable with traditional advertising: newspaper, radio, TV, and direct mail. They understand how it works. They know the costs involved and most likely have a trusted vendor
LDprod/Shutterstock.com Do you ever stop to think about what your customers are doing while they’re waiting in line at the grocery store or plopped down in a doctor’s lobby? Odds are most are staring at glowing screens as they fling birds at grinning pigs, snapping a picture of a check
Shutter_M/Shutterstock.com There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a 1996 Chevy Impala SS in good condition. I found one on a local dealer’s website, and the note on the listing said that
RAJ CREATIONZS/Shutterstock It seems like every week there is a new way to market your dealership on the internet. There’s social media marketing, third-party classified sites, search engine marketing, video marketing, and the list goes on. What all these disparate marketing techniques have in common is that they’re trying to
Using VIN Deeplinking™ from LotLinx to Drive In-Market Shoppers to Your Dealership Not long ago, when someone was in the market for a new car their first step was often a trip to the dealership, but that’s not the way it works anymore. Now, the game has completely changed; the
carroteater/Shutterstock.com Do you remember this: The single-panel cartoon of a sales representative trying to interest a Medieval-era general engaged in battle about his newest product, a device called the machine gun? The general retorts, “I don’t have the time!”
Mmaxer/Shutterstock.com Things are about to get complicated in the domain world. We are used to using .com, .net, .org, .go, and .edu. A few years ago some others were introduced, like .co. But the internet may become a scramble as the domain people begin to introduce a ton of new
CLS Design/Shutterstock It’s time for Throwback Thursday. That time where we look back at the stellar advertisements of years past, then ignore them and post the ones we think are funny, horrible, or both!