Going green to make green is red hot right now. Recently businesses all over the globe have gotten into the “going green” trend and it’s paying off big for many of them. In fact, several recent studies have shown that sustainability-oriented companies have a better stock performance, lower volatility, and
Do you remember the popular ‘90s mantra, “Work smarter, not harder!”? It still applies to car sales and fortunately we have software today to make this easier and more productive than ever before. We can wait for customers to cross the threshold or we can go after them assertively. I
So, your traffic, sales and profitability are good. And after such a tumultuous few years, good is well…good. Good is better than nothing and better than before, right? So the very thought of doing something different and potentially getting back on that roller coaster of uncertainty is the last thing
“The chains of habit are generally too small to be felt until they are too strong to be broken” – Samuel Johnson If you were to follow around the most successful salesperson you know for a week and then do the same with a failing salesperson, the differences would be
Last year I offered dealers a free Excel spreadsheet tool that allowed them to easily categorize their marketing investments into buckets aligned with the concepts introduced in the book Winning The Zero Moment of Truth.
Tell most business people that there’s another meeting on their agenda, and you’ll likely see them shake their head, roll their eyes, and mumble something under their breath. That’s because nearly all meetings succumb to a few pet peeves—those annoying meeting happenings that derail the meeting’s purpose, waste time, and
Daytona Beach, FL – August 13, 2012 – DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today released key findings from its new national consumer survey that provides insight into the state of prepaid (PPM) and complimentary dealer and OEM maintenance plans – from current penetration rates and
The auto dealership industry is changing and evolving all the time. Technology has brought a lot of changes to the way we interact with customers. From online reviews and social media to text messages and email, the way we communicate with customers has changed significantly from just 10 years ago.
It seems like every NADA there are one or two booths at the event that are extremely popular with dealer attendees. Those booths have a perpetual crowd of dealers, wearing their brown “Dealer” badges, crowded around the demo computers, watching whatever was the hot new thing at NADA. This year,