2015 is finally upon us, and while most automotive dealerships have already finalized their yearly marketing budgets, expectations of the digital landscape’s trends and changes have just begun to emerge. At the forefront of this conversation is content marketing, its development within the automotive space, as well as the opportunity
Particularly with internet leads, it’s often assumed that every contact is ready to buy today, so many times, every communication with the lead after the online conversion is hyper-focused on the final stage of the buying cycle: the purchase. In reality, most digital conversions are initiated by individuals in the
Whether you’re a general manager or an Internet/BDC manager, you’ve already experienced “the shift”: the transformation of the car-buying consumer. It’s no secret that car buyers are spending more and more time within the digital space before walking into a dealership. But even those dealerships that have upped their digital
It’s no secret that dealerships face a ton of difficult challenges when looking to hire a new marketing agency or vendor. Who can we trust? Will they understand our business? Will their marketing efforts work in getting us closer to our goals? Choosing an advertising agency isn’t easy—not by a
Once again, Google has updated its algorithm. But, wait! Before you go scrambling to figure out how to avoid the wrath of potential penalties, it’s important to know that this algorithm update is different from the earlier Panda and Penguin updates. The focused intent of Pigeon (the unofficial name of
Chances are, at one time or another, dealership owners and marketers who have invested in blogging and content marketing have all shared a similar pain: spending the time and energy writing and posting content and not seeing results. You’re not alone!
You’ve spent hours writing that eBook and you’re minutes away from publishing the landing page so you can start watching the traffic and leads pour in. Now, weeks have passed, and the conversions you are getting are long gone, reluctant to return to your site. No one’s shared your content