As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else.
If you’re serious about wanting your dealership website to rank well in search engine results, then it’s time to get serious about video marketing. Having videos on your website is a proven method for increasing search rankings, click-through rates (CTRs), conversion rates, and lowering bounce rates in your site’s analytics.
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your website’s search engine rankings may suffer. An effective video marketing strategy requires a comprehensive,