Autobytel Partners with Videology to Bring its Expansive In-Market Auto Consumer Data to Video Advertisers
New York — November 17, 2016 — Videology, a leading software provider for converged TV and video advertising, today announced a partnership to bring Autobytel’s industry-leading automotive buyer-intent data to the video advertising ecosystem. Autobytel provides consumers with robust and original online automotive content to help them make informed car-buying decisions.
With this partnership, marketers working with Videology now have access to Autobytel’s anonymized first-party data about consumers currently in the market to buy a new vehicle, which is sourced from roughly 8 million consumers who visit Autobytel properties every month.
For auto marketers, knowledge of where a consumer is in the vehicle purchase cycle is crucial in driving advertising strategy. There is a very different approach for effectively communicating with consumers that will buy a car in the next five years versus the next five weeks. Knowing someone is in-market to buy a vehicle— and just as importantly, knowing their preference for brands, price points, and features—allows marketers to tailor a very specific lower-funnel message aimed at driving someone to a car lot.
According to J.D. Power’s 2015 New Autoshopper Study, eight in 10 new-vehicle internet shoppers visit a third-party site for automotive information. And according to IHS Automotive, a leading provider of market insights and measurement solutions driven by Polk data, consumers submitting leads via the Autobytel network accounted for over 2.5 million new retail sales from 2011–2015, representing an average of roughly 4% of all U.S. light vehicle new retail sales. During this same time frame, consumers submitting leads via the Autobytel network accounted for an average of approximately 2% of used car sales.*
“The power of sight, sound, and motion has always been huge for automotive brand advertising,” said Scott Ferber, founder and CEO, Videology. “Naturally, now that viewing is shifting across devices, auto advertisers want to extend this power across screens. Our platform allows advertisers to reach targeted consumers across TV and video, but our technology is only as good as the data that informs it. That’s why this partnership is so exciting. There is arguably no better source of first-party data on auto consumers than Autobytel. We can now create an experience that’s more relevant for consumers and more beneficial for advertisers.”
“Since 1995, we’ve built a business focused on connecting auto marketers and franchised dealers with relevant, high-intent consumers,” said Matías de Tezanos, chief strategy officer of Autobytel Inc. “By partnering with Videology, we’re expanding that offering to one of the fastest growing and most important advertising channels—video. Marketers can now use our industry-leading customer intent data in a leading programmatic video platform to drive the greatest results for their advertising campaigns.”
Videology’s advertising platform offers a variety of use cases for automotive marketers, including the ability to measure offline results such as sales or visits to a dealership resulting from video ad campaigns, and to plan holistically across TV and digital video to ensure maximum reach and frequency goals are achieved.
Learn more about leveraging Videology and Autobytel here. Read Videology’s new whitepaper, “Using Data to Drive Video Marketing Results: 5 Strategies for Auto Marketers.”
*Autobytel contracts with IHS Automotive, a leading provider of market insights and measurement solutions driven by Polk Data to statistically measure the performance of leads submitted through the Autobytel Network.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math- and science-based technology enables our customers to manage, measure, and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo, and sales teams across North America.
About Autobytel Inc.
Autobytel Inc. (NASDAQ: ABTL) provides high-quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States. The company also provides consumers with robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive internet in 1995 with its flagship website www.autobytel.com and has since helped tens of millions of automotive consumers research vehicles, connected thousands of dealers nationwide with motivated car buyers, and helped every major automaker market its brand online.
Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
Landin King, Communications Lead, Videology, firstname.lastname@example.org