AutoUpLink Tech Releases New Adaptive Website


auto uplink tech logo

Provides seamless user experience across smartphones, tables and computers

CHARLOTTE, NC, July 22, 2013 — AutoUpLink Technologies, Inc. (d.b.a. AutoUpLink Tech) has launched its new company website designed using Adaptive (a.k.a. Responsive) technology to provide a seamless user experience across all devices and form factors (smartphones, tablets, and computers) for its automotive retail customers.

The release is relevant given how many technology and many website providers in the automotive vertical still present only traditional websites that are useful only to computer users, leaving smartphone and tablet users to make do for now.

Christian Thornton, AutoUpLink Tech’s Senior Executive VP of Marketing, explained the new site’s significance: “How can a software design company today, let alone a website design company, continue to get away with having an old-school website? “The rise of Adaptive website design is like when computer gaming evolved from 2D interfaces to 3D experiences.

“Furthermore, retailers and consumers are too busy today to go back to a company’s site later when they are back at their computer, if the mobile experience is fumbled. Modern technology companies need a solid adaptive foundation to work from to deliver their web apps, content and their message to their audience of customers, prospects, followers, friends, press, whomever… all in read-able and share-able formats,” Thornton said.”

With the new company site, autouplinktech.com visitors will experience information like:

  • overviews of all products and services available on the AutoUpLink Tech platform;
  • introductory information about the company’s new Experts Program;
  • an easy-to-use News section to stay informed about the team’s activity;
  • a friendly career opportunities section;
  • a new look-and-feel to the customer, single-sign-on interface for all AutoUpLink Tech apps;
  • and more.

“When we research our own tech suppliers and vendors today, we initially judge their relevance and proficiency based on their websites. An old website design that is only friendly to computer users (effectively treating mobile users like a fad) affects our own shopping and decisioning. So designing our own adaptive site from the ground up, internally, was a no brainer for us as a software design firm,” explained Thornton.



The new autouplinktech.com site includes a proprietary Content Management System (CMS), allowing AutoUpLink Tech team members to accelerate web page updates and creative delivery time. As with any modern inbound marketing strategy, where a company’s primary site acts as the online hub for a company’s entire identity, the new AutoUpLink Tech Adaptive site is just the beginning.

“Bounce back to our new site regularly, as we’ll be updating and adding new content monthly.” Thornton commented. “There’s a lot more where this innovation came from.”

For more information, contact Christian Thornton at cthornton@autouplinktech.com or (888) 277-9660.

About AutoUpLink Tech

Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech (www.autouplinktech.com) products help retail teams of all sizes track all aspects of their business, share everything, work smarter, and establish more profitable customer relationships. From do-it-yourself inventory management apps and on-the-lot inventory service, to CRM and custom web site design, dealerships using AutoUpLink Tech are energized from end-to-end and across all profit centers.

With over 2,000 customers from coast to coast, the AutoUpLink Tech team of experts delivers relentless customer service wrapped around top shelf products. Its proprietary Crawl, Walk, Run™ methodology enables its customers to buy only what they need today, avoiding the utilization drag that comes with bloated, one-size-fits-all solutions from traditional software sales organizations.

Michael Bowen

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