Fort Lauderdale, Florida (June 22, 2010) –AutoUSA (www.autousadealers.com), the industry’s leading provider of the highest quality Internet leads to auto dealers nationwide, today launched POWER Listings℠ , a pre-owned inventory marketing program powered by Cargigi. The new program enables auto dealers to market and advertise their used car inventory daily on the most popular free classified websites. A dealership simply authorizes its inventory to be sent and all the marketing and advertising on these classified sites is taken care of, resulting in targeted, high quality phone and Internet leads.
POWER Listings℠ is part of a highly effective strategy that syndicates dealers’ used car ads through strategic marketing partners as well as multiple websites across the Internet. Among them are various websites that have become household names.
“AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers,” said Phil DuPree, president, AutoUSA. “By using Cargigi’s leading-edge service for POWER Listings℠, we are providing yet another avenue to connect our dealers with online customers, enabling them to further focus their internet advertising, attract more online car buyers, and sell more cars. The postings are optimized for peak customer traffic and the real-time monitor allows dealers to see the activity on their inventory, giving them instant feedback on their most appealing units.”
Commenting on the new relationship, Mark Boyd, chief strategy officer with Cargigi said: “We are excited about the opportunity to show AutoUSA dealers how to harness the power of the most popular classified websites. Most auto dealerships do not have the time or resources to engage multiple media solutions to create additional exposure for their pre-owned vehicle inventory. Cargigi markets and advertises a dealer’s used vehicles through various effective media sources and maintains their presence there until they sell.”
Cargigi, headquartered in Aliso Viejo, California, provides franchised and independent auto dealers with online classified ad marketing and lead generation. Using highly successful and proprietary online marketing strategies and processes, Cargigi works with multiple online venues and daily produces over one million ad Click-Thrus nationwide. Cargigi delivers high quality, targeted, leads to auto dealerships on a daily basis and the Live Market Monitor tracks all aspects of each vehicle’s ad activity, providing auto dealer clients with up-to-the-minute data that reveals how well each vehicle in their respective inventories is performing. More information is available at: http://cargigiautos.com
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is a provider of new and used leads from independent automotive websites and services that maximize online exposure to buyers for thousands of dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com