Binary Automotive Solutions Hires Trio of Industry Heavyweights to Keep Pace with Tremendous Growth

Bedford, TX June 5, 2018 — Binary Automotive Solutions today announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff.

All three professionals bring a unique understanding of marketing and sales processes to their roles, with over six decades of marketing and sales experience combined.


Dr. Joe Turner, DC, PhD, has been named Binary Automotive Solution’s new Chief Operating Officer (COO). With more than 20 years of leadership roles in worldwide brands including Microsoft and Epson, to turning his own businesses into successful enterprises, Turner brings a unique perspective to the COO role.

Previous to his time with Binary, Turner was able to achieve the rank of Staff Sargeant after only four years with the United States Air Force and then went on to assist a number of powerhouse companies in Dallas Fort Worth: Epson America, Business Records Corp., Data Systems Networking Corp. and Microsoft Corp.

During his tenure with Microsoft, Turner held positions of Network Systems Engineer (North American Sales), SE Manager, Messaging Architect and, lastly, Regional IT Manager for North America (U.S. & Canada). As a Sales Engineer, Turner supported strategic sales efforts for Fortune 100 accounts, including: Exxon, Shell, Conoco, State of Texas, State of Louisiana, Continental Airlines, and others. Turner’s expertise in sales engineering and managing high-producing teams will be instrumental as he leads operational functions across the Binary organization.

Matt Ward has been named Divisional Vice President and brings more than two decades of automotive experience to his position.

From his time as owner of automotive software firm, eOnward, to his position as General Manager at Sunset Auto Group, Washington state’s No. 1 volume Chevrolet dealership, Ward brings a wealth of expertise to the operational and sales challenges facing today’s modern dealer. His ground-level automotive experience will be instrumental as he coaches clients and partners on Binary’s value selling approach for creating life-long customers.

Troy Scheer is Binary Automotive Solution’s new Chief Marketing Officer (CMO) and comes to the position with over 20 years of marketing experience, both as the owner of his own marketing agency, MarketingIntel LLC, and as partner with Froggo Marketing, an International full service digital marketing agency, among other positions.

During that period Scheer was tapped by the Moscow Business School in Moscow, Russia to design and teach it’s Internet Marketing class as part of the school’s MBA program.

As the CMO, Scheer will be responsible for all internal and external marketing programs for Binary as well as working hand-in-hand with Binary Auto’s clients to consult with their advertising agencies. Scheer will help enhance dealerships’ current brand positioning and assist in online and offline strategy.

“I’ve operated Binary for more than 13 years with the same credo the entire tenure, don’t take advantage of a client and don’t offer a product to a dealership that takes advantage of the customer. Matt, Troy, and Joe all extol these values and I look forward to bringing our value-added sales and marketing process to market with them at the helm,” said James Binkley, CEO of Binary Automotive Solutions.


To find out more about Binary Automotive Solutions, please visit www.binaryauto.com

About Binary Automotive Solutions

Binary Automotive Solutions is committed to providing an integrated, customized package of programs to help dealerships sell more vehicles, hold more gross and retain more customers. It doesn’t matter the size of your dealership or the location, we’re confident that our warranty, certification and maintenance programs combined with our industry leading marketing and merchandising programs can boost sales, increase retention and help you maximize profits you didn’t even know were available. At our core, we strive every day to honor the beliefs of our founder, James Binkley, by never taking advantage of a client or offering a program to a dealership that takes advantage of a customer. As James is fond of saying, “Money is not more important than doing the right thing.” Quite simply, We Invest in Dealership Success.

Media Contact

Laurie Halter, Charisma Communications, Laurie@charismacommunications.com, 503-816-2474

Press Release

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